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Published byBernice Woods Modified over 8 years ago
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Product Life Cycle The stages through which a product passes from its development to being withdrawn from sale
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Sales over time Sales revenue Time Introduction/ Launch Growth Maturity Decline Saturation Development
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Factors affecting the length of the lifecycle Fashion Technological change Ability of company to devise appropriate strategies for extension Competitiveness of the market
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Sales over time Sales revenue, cash flow Time Introduction Growth Maturity Decline Product development Sales Cash flow Saturation
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Extension strategies Sales revenue Time Introduction Growth Maturity Decline
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Extension strategies – ways in which a business seeks to maintain or raise sales over a longer period by….. Attracting new market segments Increasing usage Modifying the product Changing the image Targeting new markets
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Product life cycle activity Choose one of the following products: Yorkie bar Ipod Marmite PJ Smoothies BMX bikes Suggest and explain 3 extension strategies Which one would you select? Why?
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