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Product Life Cycle The stages through which a product passes from its development to being withdrawn from sale.

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Presentation on theme: "Product Life Cycle The stages through which a product passes from its development to being withdrawn from sale."— Presentation transcript:

1 Product Life Cycle The stages through which a product passes from its development to being withdrawn from sale

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3 Sales over time Sales revenue Time Introduction/ Launch Growth Maturity Decline Saturation Development

4 Factors affecting the length of the lifecycle Fashion Technological change Ability of company to devise appropriate strategies for extension Competitiveness of the market

5 Sales over time Sales revenue, cash flow Time Introduction Growth Maturity Decline Product development Sales Cash flow Saturation

6 Extension strategies Sales revenue Time Introduction Growth Maturity Decline

7 Extension strategies – ways in which a business seeks to maintain or raise sales over a longer period by….. Attracting new market segments Increasing usage Modifying the product Changing the image Targeting new markets

8 Product life cycle activity Choose one of the following products:  Yorkie bar  Ipod  Marmite  PJ Smoothies  BMX bikes Suggest and explain 3 extension strategies Which one would you select? Why?


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