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MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT.

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Presentation on theme: "MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT."— Presentation transcript:

1 MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT

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5 TO ARRIVE

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14 COMMON SEGMENTATION VARIABLES FOR CONSUMER MARKETS Geographic │ Demographic │ Psychographic │ Behavioural │ CountryAgeSocial ClassOccasions RegionGenderLifestyleBenefits City sizeFamily sizePersonalityUser status DensityLife-cycleLoyalty ClimateIncomeAttitude EducationUser rate Religion Nationality

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16 CHARACTERISTICS VALUE BRAND EMPLOYEES DISTRIBUTION

17 MARKETING MIX PRODUCT PRICE PLACE PROMOTION

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19 IDENTIFY THE SEGMENTATION CRITERIA PERFORMING DIVISION SELECT THE TARGET MARKET ( POTENTIAL ) CHOOSE THE POSITIONING IMPLEMENT THE ESTRATEGY MARKETING PROCESS

20 PRODUCT LIFE CYCLE

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25 THANK YOU AND GOOD LUCK !

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