1. SOUTH CENTRAL Region Regional Composite REGIONAL DATA REPORT JAN – MAR 2016 vs. 2015

2. Methodology Categories: – Avocados – Total produce: Includes avocados Timeframe: YTD Q1 (January – March) 2016 Average Selling Price (ASP) is not Advertised Retail Price – Average selling price = Dollars/Volume (Units) = Average price per unit Retail data provided by IRI / FreshLook Marketing – HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military. The information is believed to be reliable at the time supplied by IRI but is neither all-inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. – Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. South Central Region: Highlights - YTD Q1 Overview based on the following geography: – The South Central region captures the markets of Dallas, Houston and New Orleans, plus additional cities not included in markets 2016 vs. 2015, avocado dollars in South Central grew +4% and lagged Total U.S. (+5%) by -1 point – Category dollars lagged total produce (+6%) by -2 points – Category volume grew +7% – Category average selling price (ASP) decreased -3% to $0.79/unit – X-large Hass avocados (4770) drove dollar and volume growth, adding +$4.8MM and +5.2MM units to the category – SC X-large Hass avocado ASP declined -37% to $1.07/unit, which was -24% lower than the national average South Central posted above average dollars and units per store per week – South Central averaged $433 and 548 units per store per week through Q1 2016 3

4. South Central: YTD Q1 - Avocados vs. Total Produce 2016 vs. 2015, avocados grew +4%, -2 points behind total produce (+6%) South Central held a 11% share of total produce dollars and a 14% share of avocado dollars 4 Avocados Lagged Total Produce in Dollar Sales Growth Rate (2016 vs. 2015)

5. South Central: YTD Q1 Avocado Retail Overview 2016 vs. 2015, Category dollars grew +4%, while units grew +7% – South Central avocado sales have increased for two straight years 2016 vs. 2015, Category average selling price (ASP) decreased -3% to $0.79/unit 5 South Central Avocado Dollars Grew +4%, While Units Grew +7% (2016 vs. 2015)

6. South Central vs. Total U.S. - YTD Q1 PLU Comparisons Avocado dollar sales in SC increased +4%, -1 point behind Total U.S. (+5%) – Volume increased +7%, -10 points behind Total U.S. X-large Hass avocados (4770) drove dollar and volume growth, adding +$4.8MM and +5.2MM units to the category – SC X-large Hass avocado ASP declined -37% to $1.07/unit, which was -24% lower than the national average SC ASP was $0.79/unit, -14% lower than the national average 6 South Central Lagged Total U.S. in Dollar Sales Growth Rate

7. South Central: YTD Q1 Category Per Store Per Week Averages South Central had the third highest dollar velocity – South Central averaged $433 per store per week through Q1 2016 South Central had the third highest volume velocity – South Central averaged 548 units per store per week through Q1 2016 7 South Central Posted Above Average Dollars and Units Per Store Per Week

8. South Central: 2014-Q1 through 2016-Q1 Units vs. ASP Retail Units – The peak quarter was 2015-Q2 at 82MM units when ASP was $0.79/unit – The lowest quarter was 2014-Q4 at 54MM units when ASP was at $0.87/unit ASP – Lowest ASP to date occurred during 2015-Q2 and 2016-Q1, $0.79/unit – Highest ASP to date occurred during 2014-Q3 at $0.97/unit 8