1. Art Games Music Food kids Entertainment Laughter

3. MISSION & PURPOSE The Dubuque Convention and Visitor’s Bureau has facilitated the creation of a Sports Commission that will be responsible for working to attract amateur athletic events to the Dubuque area. The Commission will have a 7 member Executive Board and a committee of over 20 volunteers and staff to lead the sports marketing effort in Dubuque County.

4. Mayor Roy Buol City of Dubuque Mayor Jim Heavens City of Dyersville Ric Jones Dubuque City Council Bob Woodward III Hockey Dan Kennedy Baseball/Softball Joyce White SMG/Five Flags Event Center Kevin Oyen Fishing Rick Kruser CVB Sales Chair Brian Walsh Biking Curt Long Clarke College Dan DunkelUniversity of Dubuque Todd Moyer Diamond Jo Casino Brad Soderberg Loras College Mick Michel City of Dyersville Gary McAndrew City of Peosta Keith Rahe CVB Staff Liaison EXECUTIVE 2008/2009 BOARD MEMBERS ADVISORY

5. DUBUQUE REGIONAL SPORTS COMMISSION MARKETING TRADE SHOWS$ 6,000 T.E.A.M.S: Travel Events & Management in Sports$4,000 NASC: National Association of Sports Commissions$2,000 TOTAL$21,400 PRINT / RADIO / TV ADVERTISING$15,400 Print Advertising in Telegraph Herald Digital Billboards Radio Advertising TV Commercials on KWWL

6. MARKETING MATERIALS

7. Dubuque sponsored, and assisted with host fees & expenses for the following events: The Dubuque Blowout Soccer Tourney July 12-13, 2008 Mississippi Valley Open Tennis Tournament July 14 - 19, 2008 International Dragonboat Festival September 6-7, 2008 Clarke Classic Basketball Tournament December 26-30, 2008 Iowa Special Olympics Winter Games January 9-11, 2009 USA Archery World Indoor Team Trials January 16-18, 2009 Iowa Winter Games January 23-25, 2009 Iowa State Men's Bowling Tourney February - May, 2009 Gaelic Gallop March 14, 2009 Hurster Cup March 20-22, 2009 Dock Dogs June 12-14, 2009 Grandview Gallop & America's Run June 13, 2009 Shoeless Joe American Legion Baseball Tourney June 25-28, 2009 Rising Stars Youth Baseball Tournament June, 2009 America's River Soccer Classic August 2-3, 2009 BID PROCESS & EVENT ASSISTANCE

8. ECONOMIC IMPACT EventParticipants Estimated Spectators Hotel RoomsRoom NightsEconomic Impact Mississippi Valley Open Tennis Tournament3051,000229458$266,875 Grandview Gallop & America's River Run7251,500363 $158,813 Gaelic Gallop6052,000200400$264,688 Hurster Cup1203,000300900$656,250 The Dubuque Blowout Soccer Tourney1,4003,0008001,600$1,750,000 Shoeless Joe American Legion Baseball Tourney 4002,6008002,400$1,400,000 Iowa Winter Games2,9006,0001,5003,000$2,625,000 Rising Stars Youth Baseball Tournament1,0803,2402501,000$437,500 International Dragon Boat Festival4002,500200400$350,000 Dock Dogs20012,000400800$350,000 Clarke Classic Basketball Tournament1924,0003001,200$525,000 Iowa Special Olympics Winter Games4001,500350700$437,500 Iowa State Men's Bowling Tourney6,5003,5004,0008,000$5,687,500 America's River Soccer Classic5762,000400800$700,000 USA Archery World Indoor Team Trials2501,500300900$656,250 $16,265,376

10. The proposed ten pilot events: Catfish FestivalJune River Fest/ Dragon BoatsSeptember Mercy Festival of TreesNovember Reflections in the ParkDecember Dubuquefest – Old Home Enthusiasts TourMay Kansas City Barbeque throw down - Grand HarborSeptember Winterfest Jazz FestivalFebruary *America’s River FestivalJune *Colts Drum and Bugle CorpsJune *Eagle WatchJanuary *Rotating Events DESTINATION FESTIVALS: TEN PILOT EVENTS

11. Multiple events or days in length. Have the potential to draw out of town visitors. Spread over the course of the year creating a 12 month message opportunity. DESTINATION FESTIVALS: SCOPE

12. Through the Dubuque Convention & Visitors Bureau: Create a campaign with a consistent message, look and corresponding coop campaign. Provide technical assistance. Provide marketing assistance. Provide seed $ to these events. DESTINATION FESTIVALS: CONCEPT

13. CVB staff would work with, counsel, and develop each of these events individual identities as part of a bigger message of Dubuque as a Festival Destination. The message and look for these events would be taken to a broader audience outside the Dubuque area to draw more visitor dollars to the area. Eagle Watch Initial attendance: 200 Current attendance: 2,000 America’s River Festival Exposure through ESPN $5 million Economic Impact DESTINATION FESTIVALS: STRATEGY EXAMPLES

14. Awareness of the many great festivals in Dubuque would be raised significantly. Attendance at festivals would increase and area restaurants and lodging would also benefit. Festivals would be part of the destination message rather than something to do as an afterthought. Consistency of message would help all festivals and events to increase awareness and attendance. Significant increase in spending and economic impact. Tracking of impact would take place in cooperation with each event in the pilot project through visitor surveys and ticket sales. DESTINATION FESTIVALS: OUTCOMES

15. Funding SourceCityState Dubuque Regional Sports Commission$25,000$50,000 Destination Festivals & Events$55,000 Total$80,000$50,000 SPORTS & DESTINATION FESTIVALS: FUNDING

16. Destination Festivals & Events Categories of Assistance Festival Counseling/Consulting$10,000 Festival Marketing$20,000 Festival Training & Education$ 5,000 Festival Grants$20,000 Total$55,000 DESTINATION FESTIVALS: CATEGORIES OF ASSISTANCE

17. 1.Two key components: Sports Destination Festival & Events 1.Investment of $80,000 leverages an economic impact of over $23 million. 2.Request for Assistance: The Dubuque CVB is requesting additional funding above the 50% of the Hotel/Motel tax to fund this Pilot Program in the amount of $80,000. DESTINATION FESTIVALS: SUMMARY

18. Thank you.