1. Medical Writing CM445 Unit 5 C. Hannigan Kaplan University 2010

2. Unit 5 Project Part 1:  Create informative pamphlet for patients  Provide academic research, cited in APA  Avoid “research paper” format  Appeal to identified audience  Graphics are optional, be sure to cite/label

3. Unit 5 Project Audience Discussion  What are some characteristics to consider when designing a pamphlet for patients?  How can you appeal to these characteristics?  What type of graphics should be used? What should be avoided? Why?  What characteristics of research are appropriate for this type of document?

4. Unit 5 Suggested Writing Process  Read document objective (in project requirements)  Identify characteristics of audience  Obtain and review research  Outline required information for document, brainstorm  Find relevant graphics  Write, design, revise document  Develop references page

5. Unit 5 Project Part 2:  Reflect on writing process  Describe challenges and successes  Discuss target audience, or how the document was designed for audience Put Part 1 & 2 in a single Word document Submit via Dropbox

6. Job Options Hospitals: marketing, human resources Pharmaceutical companies: marketing Health Insurance: procedure documentation Editor: periodicals, practitioner writings Drs Office: marketing, patient education University (medical): funding, alumni relations, academic departments

7. Topics - Forms Medical Practitioners  Patient Charts, Progress Notes, Discharge Summaries  Research, conference presentations, journal articles, textbooks Technical Writers  Procedural Reports, Instruction Sheets  Medical product/device guides  Patient education/training, brochures/pamphlets  Research (reporting)  Policy/Procedure guides; HR documents  Grants, proposals, fundraising materials  Websites, marketing materials, advertisements

8. Discussion What are some ethical issues that medical writers may encounter? What should a writer know about the audience who may be resistant to the information? (e.g., stop smoking brochure)

9. Resources Ulcer information: http://bacteriamuseum.org/cms/Bacterial-Species- Cabinet/helicobacter-pylori.htmlhttp://bacteriamuseum.org/cms/Bacterial-Species- Cabinet/helicobacter-pylori.html APA format overview: http://flash1r.apa.org/apastyle/basics/index.htmhttp://flash1r.apa.org/apastyle/basics/index.htm Word training courses: http://office.microsoft.com/en-us/training/word-2007- training-courses-HA010215566.aspxhttp://office.microsoft.com/en-us/training/word-2007- training-courses-HA010215566.aspx American Medical Writers Association: http://www.amwa.org/default.asp?Mode=DirectoryDisplay&id=1&DirectoryU seAbsoluteOnSearch=True http://www.amwa.org/default.asp?Mode=DirectoryDisplay&id=1&DirectoryU seAbsoluteOnSearch=True Use of color for visually impaired: http://www.lighthouse.org/accessibility/design/accessible-print- design/effective-color-contrast http://www.lighthouse.org/accessibility/design/accessible-print- design/effective-color-contrast