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Ruth Barnard. “structures of feeling” are formed from existing cultural knowledge. Our cultural knowledge enables signs and symbols to have connotative.

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Presentation on theme: "Ruth Barnard. “structures of feeling” are formed from existing cultural knowledge. Our cultural knowledge enables signs and symbols to have connotative."— Presentation transcript:

1 Ruth Barnard

2 “structures of feeling” are formed from existing cultural knowledge. Our cultural knowledge enables signs and symbols to have connotative meanings.

3 For example: we have a knowledge that mandarins are Orange. We also understand that things which oppose the norm can be seen as rebellious.

4 Their are many signs and symbols which connote to the rebellious Punk sub culture.

5 The punk sub culture opposed dominant cultural values and undermined authority. The safety pins and rubbish bags of the era are visual symbols that still connote to rebellion today

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7 Rebellion often pushes against dominant ideology BUT becomes part of it eventually! Rebellion becomes a commodity, for example mass produced goods such as punk clothing, music and paraphernalia commoditise rebellion enabling it to circulate back into popular culture.

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