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Published byAgnes Berry Modified over 8 years ago
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1.Publishers are slow to adopt video which will account for 80% of the world's internet traffic by 2019. 2.Lack of diversity in publishing where minorities account for 38% of the U.S. population. 3.Poor wages for content creators, increasing wage gap, loss of middle-class jobs, and the lack of income opportunities. PROBLEM
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Thatvideomag is a hyperlocal video magazine that compensates users for creating and sharing content. VALUE PROPOSITION
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1.Video creators produce exclusive original content. 2.Video creators are paid $1,500, $2,000, or $2,500 per video. 3.Revenue sharing – Everyone shares content! Video creators AND users who share our content can earn $2 for every person who becomes a paid subscriber.Revenue sharing 4.Freemium – Users watch sponsored content for free or premium video content for $5.99 per month. BUSINESS MODEL
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Atlanta – 447,841 Austin – 885,400 Chicago – 2.719M Dallas – 1.258M D.C. – 658,893 Houston – 2.2MHouston L.A. – 18.55M New York – 8.406MNew York Philadelphia – 1.553M South Florida – 6.7M OPPORTUNITY “With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion by the year 2017, the importance of connecting with African- American consumers is more important than ever.” - Nielsen
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MARKET SIZE Source: Epic Slide Deck From Former Yahoo Board Member Lays Out the Future of Tech and Media – Business Insider
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Thatvideomag advantages: 100% video content with great visuals. Diverse content and a deep insight of multicultural audiences. Revenue sharing opportunities. Targeted distribution. Not dependent on advertisers, page views, and syndication to generate revenue. COMPETITORS
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COMPETITORS (CONTINUED) Raised $132.5M – A video subscription service which provides early access to videos from YouTube stars. Raised $2.5M – Helps video creators find an audience and make money by connecting video creators with publishers and marketers. Raised $4M – A city-focused news platform powered by local journalists and storytellers to tackle hyperlocal news discovery.
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TRACTION Produced and published 53 videos in 2013. Thatvideomag captured a wider demographic than Houston Press (Voice Media Group). That’s 67% of Houston’s population!
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Cost per video = $2,500. Facebook ad per video = $3,000. Estimated reach = 300,000 people. Target conversion rate =.01%. Cost per customer acquired = $1.83. Monthly operating expenses = $145,788. Net profit: o 1 to 3 years = $79,710,140. o 3 to 5 years = $159,849,140. FINANCIAL PROJECTION
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GO-TO-MARKET PLAN 1.Facebook – Sponsored posts and 30 second teasers. 2.Acquisitions of blogs, websites, forums, and Facebook pages in our verticals. 3.Events.Events 4.SEO. 5.Post-roll advertisements.
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Thatvideomag is seeking an early stage investment of $350,000. 1.Content creation (14%) – 20 videos. 2.Mobile app development (43%). 3.Marketing and customer acquisition (24%) – 20 Facebook ads and 1 event. 4.Video equipment (4%). 5.2 months founder salary (11%). 6.Funds raised – $15K from family in 2012. 7.Exit strategy – IPO or acquisition. FUNDRAISE
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Founder and CEO: Dexter Bayack. Company: Thatvideomagazine.Thatvideomagazine Email: dexterbayack@gmail.com.dexterbayack@gmail.com Phone: 813-728-2779. Experience (LinkedIn):Experience o Videography and photography – 9 years. o Web development – 9 years. o Digital media and marketing – 9 years. o Event planning and management – 7 years. TEAM
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