1. Writing for the Web

2. Fly-By Readers

3. Know Your Audience  Who are you writing for?  What are their needs?  What do you want them to experience?

4. Skim & Scan  Be direct  Start with your conclusion  Limit each paragraph to one key concept  Use meaningful headings  Use bullet points and numbered lists  Include summaries or overviews

5. Engage Your Users  Be concise and write simply and clearly  Imagine your user and write for them  Write as you are talking to your user

6. Build Trust  Be factual and accurate  Respect copyright and privacy  Have contact information available

7. Refine & Evolve  Use analytics to see what content performs better on your site  After establishing what works, try new things and see how they perform  Keep writing!

8. Resources  Web Writing Tips Web Writing Tips  Inverted Pyramid Inverted Pyramid  Hemmingway App Hemmingway App