1. COMMUNICATIONS AUDIT – MY FINDINGS Evan Balfe

2. Irish SME Irish Charity

3.  Owned by the Musgrave Group  In operation since 1979  Endorses many Irish owned producers  Prides itself in “providing our customers with value”  Mission Statement: “Real food, real people”  Stakeholders: Irish public, investors, Musgrave Group, suppliers, employees

4. EXTERNAL COMMUNICATIONS  Most popular form of external communications: Television & Newspaper advertisements  Pull out sections of newspapers prove very informative and useful  Supervalu Ireland Facebook page has 134,000+ likes  More casual and person form of communication  People enjoy this level of interaction  @SupervaluIRL Twitter page has 2000+ followers  Less popular medium of communication but still useful

5. EXTERNAL COMMUNICATIONS - WEBSITE  Very Detailed  Easy to use  Contains information on how to contact Supervalu in case of a problem

6. EXTERNAL COMMUNICATIONS - NEWPAPERS  Supervalu advertise in the Irish Independent and Sunday Independent Newpapers  Come with a pull out booklet, containing info on many store products & special offers  This gains the readers attention.

8. SWOT ANALYSES  Strengths  External communications through press and social media websites are most effective  Customers enjoy the personal service  Weaknesses  The two most effective forms of communication are the most expensive – Press and Television advertising  Articles may be published which may damage Supervalu’s Reputation

9. SWOT ANALYSES  Opportunities  Supervalu could use other networks such as Google+ or LinkedIn to connect with stakeholders  Focus more on social media platforms to gain more followers and communicate to a larger audience  Threats  Messages can be misunderstood by customers  Media and press publishing untrue or damaging stories about the organisation

10.  Small Irish born Charity  Started in Summer 2012  Formed in aid of a young Irish man and people with similar injuries  Mission Statement: “Let’s get Jack back on track”  Stakeholders: Friends & family, supporters of the charity, donators, event sponsers

11. EXTERNAL COMMUNICATIONS  Depends heavily on Facebook and word of mouth for external communications  Other communication comes from reports in newspapers and magazines of awareness events.  Facebook page has 7000+ followers  Messages are usually of a casual tone, to appeal to the target audience  This is effective because most supports are young adults

12. EXTERNAL COMMUNICATIONS - FACEBOOK  The “Support for Jack Kavanagh” Facebook page has 7000+ followers  This is the best medium to communicate with the largest possible audience  People share the page, photos and updates on their own page, thus increasing audience  Contains all contact information of the organisation  There is no strict social media policy, but the audience reacts best to an informal & personal message.

13. The Website contains all releveant and necessary information for stakeholders to communicate with the organisation. This is visible in the search bar at the top of the page, where you can navigate to different sections.

14. SWOT ANALYSES  Strengths  Social Media platforms allow for great external communication between organisation and followers.  It is free and very effective.  Weaknesses  The organisation depends highly on word of mouth to dpread messages and reach a larger audience  This can be unreliable at time

15. SWOT ANALYSES  Opportunities  Newspapers and magazine articles allow a chance to reach more people.  Reports on charity events allow for good publicity and to raise awareness, this is a form of external communication through the medium of press.  Threats  Facebook looking for sponsorship for communicating with followers.  Small organisation cannot afford these unforeseen costs.

16. THANK YOU FOR LISTENING. EVAN BALFE