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Published byOliver Johnston Modified over 8 years ago
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Fun Facts Technology permeates our lives, especially for millennials, and is the wave of the future. “Their fluency and comfort with technology distinguish them from previous generations” 7 Key Insights on Millennials - BSA e-Commerce $237 Billion in e-commerce sales annually 80% of internet users have purchased something online Online channel is growing by 10% year over year Internet 87% (280MM) people are internet users in U.S. 95% of the teen population are internet users in U.S. Mobile 64% of Americans have a smartphone 43% of boys age 14-17 have a smartphone Cause Marketing Purchase decisions are heavily influenced by cause marketing with millennials 62% of millennials say cause has influenced a purchase decision
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Millennials: Make it Simple & Get Personal “84 percent of millennial parents say they trust the recommendation of their peers, far more than those who trust the recommendation of a brand. ” “For millennial parents juggling the demands of young children, a simple process is not only a nicety, it's a necessity.” “Millennials are the first truly digital-native generation.” What You Need to Know About Marketing to the Millennial Parent Personalization and simplification By Lydia Dishman – Adweek / Scout WireLydia Dishman
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e-Commerce System Goal based & real time Digital and social components drive viral possibilities Personalized story Simple to setup w/out help
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e-Commerce System Share Unit’s story next to Scout’s Serves as a testing ground for new products
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New for 2016 Online Product Mix New for 2016 Online Product Mix Sweet Caramel Corn w/Sea Salt Popcorn Aged White Cheddar Popcorn Simply Salted Popcorn Gourmet Honey Roasted Mixed Nuts Milk Chocolate Pecan Clusters Medium Roast Coffee (K-Cup & Ground) Dark Roast Coffee (Ground)
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New Popcorn Selling System Easier For Councils Better Real Time Data Less Manual Accounting Orders Ladder Up Mobile Enabled
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New Take Order App (Late Summer 2016) Mobile App Custom by Council Cascades to Units & their Scouts’ Phones Take Orders & Payment in Real Time PCI Compliant
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