1. The Social CEO

2. OF F500 CEOS HAD ANY SOCIAL MEDIA PRESENCE, IMPROVED FROM 32% IN 2014 (Source: CEO.com 2015 Report) In 2015 FACEBOOK GOOGLE PLUS TWITTER LINKED IN Social Media Landscape

3. What Do the CEOs Say?

4. “The minority of F500 CEOs account for the majority of the social media presence in that peer group …..despite this, the winds are changing and a progressive, social-savvy breed of CEO is emerging, establishing a new benchmark that will set the tone for the future of executive leadership” - JOSH JAMES, FOUNDER & CEO OF DOMO

5. “Embracing social media isn’t just a bit of fun, it is a vital way to communicate, keep your ear to the ground and improve your business” - RICHARD BRANSON, FOUNDER OF VIRGIN GROUP

6. “My belief is social media is no longer something to consider. It is something C-Level execs must engage in @AMFAMJACK” -JACK SALWEDEL, CEO, AMERICAN FAMILY MUTUAL INSURANCE CO

7. “I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted Super Bowl commercial” - PETER ACETO, TANGERINE CEO IN THE GLOBE AND MAIL

8. OF A COMPANY’S REPUTATION IS ATTRIBUTED TO HOW PEOPLE VIEW THE CEO. A LITTLE SOCIAL MEDIA CAN GO A LONG WAY (SOURCES: CEO.COM REPORT 2015 & MAGNET MEDIA LABS ) 76% OF EXECUTIVES WOULD RATHER WORK FOR A SOCIAL CEO EMPLOYEES WOULD RATHER WORK FOR A SOCIAL CEO Why is a Social CEO a good thing? CONSUMERS WHO SAY A COMPANY IS MORE TRUSTWORTHY IF ITS HIGH LEVEL LEADERSHIP PARTICIPATES IN SOCIAL MEDIA OF CONSUMERS BELIEVE THAT CEO ENGAGEMENT ON SOCIAL MEDIA HELPS COMMUNICATE COMPANY VALUES, SHAPE A COMPANY’S REPUTATION, AND GROW AND EVOLVE CORPORATE LEADERSHIP IN TIMES OF CRISIS

9. What were we trying to do? DEMONSTRATE TRANSPARENCY & ACCOUNTABILITY INITIATE AND INFLUENCE ONLINE CONVERSATIONS RATHER THAN WAITING FOR IMPRESSIONS DRIVEN BY THE MEDIA & OTHERS PERSONIFY THE BRAND ENGAGE KEY STAKEHOLDERS ENHANCE BRAND AWARENESS Provide our CEO with the opportunity to:

10. Low risk way & low entrance threshold 140 Character limit (at least for now!) Because handles come so easily they can easily create a professional persona that they differentiate from their personal social profiles Instant gratification can give hesitant execs the quick wins they need to get fully on board Good fit To Tweet or not to Tweet?

11. Elaborate the pros & cons of communicating with social media Discuss goals, time commitments & approval process Importance of adding personality to their online image Type of posts Analytics & monitoring Training if needed Account set up & administration Framework of support (tailored to appetite) Initial Steps

12. Our Framework for Posts System rides – mention rail lines, stations, bus routes & experience Customer & employee interaction & commendation Meetings & events Photos (customers, employees, VIPs, events) Transit Updates e.g. legislative session MARTA information, news, launches & other happenings e.g. new Wi-Fi pilot Press e.g. compliment on a favorable article, pitch an article idea Retweeting Posting interesting links

13. Pitfalls Unrealistic expectations Broadcast Channel Lack of Genuine Engagement Inconsistent Voice Impersonal & Generic Loss of Interest Fear of Forming/Standby Opinions Neglecting the community

14. Find an outlet Just as you decided which social media resource was right for your organization, there isn’t a standard platform for CEOs.