1. Created by BM|DESIGN|ER BM Amadeus travel providers default

2. Created by BM|DESIGN|ER PARTNERS tour operators travel agencies travel insurances hotels airlines and airports rail companies cruise and ferry lines car rental companies VALUE PROPOSITION (tailored, reliable, technology-driven) IT solutions (for travel management and travel booking) GDS platform (neutral) CUSTOMERS travel providers (B2B): - hotels - airlines - ground & maritime - tour operators KEY ACTIVITIES development of solutions R&D marketing & sales maintenance (GDS) RELATIONSHIPS long-term, strong, personal (tailored solutions) relationships, based on trust KEY RESOURCES intellectual property: solution developers, network,... technology: Amadeus Data Centre,... DISTRIBUTION & ACQUISITION CHANNELS Amadeus.com COST STRUCTURE system evolutions running costs of GDS and Data Centre R&D REVENUE STREAMS / PRICING GDS: usage fee (transaction-based) + brokerage IT solutions: asset sale + usage fee + subscription fee + leasing + licensing

3. Created by BM|DESIGN|ER PARTNERS tour operators travel agencies travel insurances hotels airlines and airports rail companies cruise and ferry lines car rental companies VALUE PROPOSITION (tailored, reliable, technology-driven) IT solutions (for travel management and travel booking) GDS platform (neutral) CUSTOMERS travel providers (B2B): - hotels - airlines - ground & maritime - tour operators KEY ACTIVITIES development of solutions R&D marketing & sales maintenance (GDS) RELATIONSHIPS long-term, strong, personal (tailored solutions) relationships, based on trust KEY RESOURCES intellectual property: solution developers, network,... technology: Amadeus Data Centre,... DISTRIBUTION & ACQUISITION CHANNELS Amadeus.com COST STRUCTURE system evolutions running costs of GDS and Data Centre R&D REVENUE STREAMS / PRICING GDS: usage fee (transaction-based) + brokerage IT solutions: asset sale + usage fee + subscription fee + leasing + licensing