1. Social Media Marketing SURPRISING SOCIAL MEDIA STATISTICS

2. Did You Know? Social media is the number one daily activity among Americans, topping time spent on email and Google? 93% of marketers use social media to promote their business Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers. If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics

3. Social Media Marketing Strategy Create A Game Plan & Stick To It Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active. If you have no execution strategy, your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least. Compilation of content in an easy to read editorial calendar. Set up a weekly, shareable publishing calendar, then separate by social channel. Plan ahead, but continue making additions as necessary.

4. Treat Each Channel As An Individual Entity Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel. Or example, LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. Pay attention to your follower demographic on each channel to publish content that appeals to them. Every social network has its own importance so treat them individually.

5. Go Above & Beyond In Customer Service If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority. Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers. Don’t ignore any comments posted to your account.

6. Embrace Mishaps We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.

7. Stay In Touch Allow us to make you look good and become easily discovered while you worry about conducting your business Contact Us:- Woodland Lane, Alpharetta, GA 30009 Phone (678) 744-3313 Email: info@DevelopmentProz.com Visit us :-http://developmentproz.com/