1. Operational Strategies “Management by objective works – if you know the objectives. Ninety percent of the time you don’t ” Peter F Drucker

2. Operational Strategies: Understanding operational objectives Candidates should be able to: define operational objectives give examples of operational objectives assess internal and external influences

3. Operational Strategies: Understanding operational objectives What are operational objectives? Ideally they will be SMART objectives:

4. Operational Strategies: examples of operational objectives Give examples of quality, cost, volume, innovation, efficiency and environmental targets

5. Operational Strategies: cost targets What do cost targets focus on? How can they be achieved?

6. Operational Strategies: Understanding operational objectives What do volume targets relate to? Why are they important?

7. Operational Strategies: Understanding operational objectives What is innovation? What other benefits might innovation bring?

8. Operational Strategies: Understanding operational objectives What is productive efficiency?

9. Operational Strategies: Understanding operational objectives What are efficiency targets? What are environmental targets? Why are they important now?

10. Operational Strategies: Internal influences on objectives What are the internal influences on operational objectives?

11. Operational Strategies: External influences on objectives What are the external influences on operational objectives?