1. What Is The Google Penguin Update? Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.launchedGoogle disavow links tool

2. What Is SEM & Paid Search Marketing? SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per- click) marketing, because most search ads are sold on a CPC / PPC basis. SEM is short for “search engine marketing,” which once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. However, over time, many adopted the SEM acronym to refer solely to paid search.SEO (search engine optimization)many adopted the SEM acronym to refer solely to paid search Here at Search Engine Land, we generally use SEM and/or paid search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.search marketing

3. All About The New Google “Hummingbird” Algorithm Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers. What’s “Hummingbird?” It’s the name of the new search algorithm that Google is using, one that Google says should return better results.