1. Social Media Seminar Night Rotary District 7910 03/31/16 Facebook 101 Session 1

2. Agenda – Facebook 101 1.Introduction & Overview 2.Mechanics Setting up a Page Setting up an Event Handling Cover Images 3. Administration – Who’s running things 4. Content – Ideas on When & What to post 5. Q&A 2

3. Why Does Social Media Matter? It’s how people are learning & engaging… From 2014…. 3

4. 1.Your own FB page – can be thin but necessary. FB ties YOU to other pages you create and/or administer 2. Your club’s FB page with key info 3. Administrators for your club’s FB page 4.Let’s talk about that Cover image! Mechanics! Setting things up 4

5. Creating a Club Facebook page TIP! Before you even start, go look at what the District Facebook page looks like and has posted under it’s About section. Look at Facebook pages that clubs near you have as well. This will help you decide what look & feel you want and what wording in various areas makes the best sense for your club. 5

6. Selecting Category for Club Page 6

7. Further Categorization & Naming The Page What you enter here is the name of your club’s FB page. TIP! Follow RC Branding approach with “Rotary Club of…” Searches on FB that start with Rotary will include your page. Once you click Get Started button, the page gets created and linked to your personal page by FB 7

8. Setting up Key Info about the Page Put some basics about club. Can be edited later. TIP! Follow RC Branding approach with “Rotary Club of…” Searches on FB that start with Rotary will include your page. Notice FB only gives you ONE MORE TIME to change this info. 8

9. Let’s Talk About Navigation TIP! – be prepared for FB to shift common page areas around. Don’t panic if basic page links or areas change. Look around or check FB help. Start with a personal FB page... Top right is main navigation. HOME link leads to the newsfeed of pages you’ve LIKED and decided to follow. Indicator will show you # of new posts. NAME leads to your main page. This is where you decide to post what you want to talk about personally. Right column provides place to make new post and shows posts you’ve made Left column has basic Info you opt to show 9

10. Home Section – busy place! Home page shows running feed of all the pages you’ve LIKED. When you LIKE a page, you are saying you want to know when something is posted on their page. PAGES you administer are listed in left column. Click on your club’s page and you’ll be jumped right to that page. 10

11. Your Club’s FB Page Similar layout to personal page but Club’s ABOUT info is now a link to click. Likes of Page and such shows in left hand column. You and other administrators to the page can post Comments, photos, videos, right into the page and anyone following the page will see that in their Home newsfeed. You can quickly change the Cover graphic as well. BUT….are you comfortable with all posts and actions you take having your name on it? 11

12. Changing from YOU to YOUR CLUB When Posting The small pull-down at top of page allows you to SWITCH from using Facebook as yourself OR as posting and liking AS YOUR CLUB Page. This is sometimes preferred. Remember, you will often want your CLUB to Like another org’s page rather than YOU personally liking the page. 12

13. Home Section for the Club Page Easy to see that I am now using FB as the club, not as myself. And I’m on the HOME section, where running list of recent posts by Orgs our club page is following. TIP! Have your club page LIKE and follow District RC FB page and Orgs your club is working closely with or granting $ to. Great way to stay on top of news! 13

14. What are EVENTS and Why Bother With Them Special EVENTS pages can be created to hang off your club’s main FB page. Event pages are useful to more easily explain and promote an event and can also be connected to ticket buying functionality. Best of all, the INVITE functionality on an Event makes it easy for the info to be quickly spread beyond those directly following club page! Events are easy to Setup. Events link is provided on the main page. ** Be sure you are using FB as the club, not yourself. 14

15. Setting Up an Event The Events overview page provides a Create Event Button. Notice the running list of Events is also provided. People researching your club will quickly find your club’s upcoming events here. They can also see past history of events as well. 15

16. Setting Up an Event Easy form to fill out to create the Event. Clicking Publish makes the Event page live and visible on FB immediately. It adds posting of the event notice into the club’s main page feed. The Event page has it’s own specific web address. You can use it in Press releases. Notice that FB also provides a Event Best Practices PDF to refer to. TIP! Fill in a Description that is complete & entertaining. This will help it get cross posted by news services who often watch for Event postings. 16

17. POWER of Events – Designed to spread the word The club may only have 50 LIKES, 50 people following it’s page……but…. If 25 of those people open the EVENT page ….and then use the INVITE functionality to send it along to 50 of their OWN FB friends, and then THOSE folks do the same, then the word of the event can quickly spread. TIP! After creating an Event, ask club members to go to Event and then use the INVITE button to send the Event along to their own FB friends. 17

18. Handling Facebook COVER Images The main challenge is that the Facebook Cover image area is a long RECTANGLE It turns out Facebook imposes a horizontal cut out area into which the cover image is positioned. The Logo box & button navigations also cut into image area. So some club artwork & pictures will not work as a cover image unless adjusted. The Facebook Cover image size is 851 pixels WIDE and 315 pixels HIGH. TIP! When artwork is being created, make sure to ask for a FB friendly cover graphic that sizes to 851 x 315 pixels and takes into account Logo box and buttons. TIP! If you have to RESIZE existing digital images, then after making a copy of desired FB cover image, RESIZE it to 851 x 315 pixels and then try it out as a cover image. 18

19. Updating Facebook COVER Image To change the Cover image, click on the camera icon that is on the cover page. You will be given option to Upload photo and then to browse to where you have that image stored. The image will appear in the Cover image area and you can audition how it looks and whether you want to proceed to make it your cover image of not. You will able to reposition it a bit left or right and up and down before saving it. And if you decide you don’t want to go with that image at all, just click the CANCEL and no change is made to the Cover image. 19

20. Club Page ADMINISTRATION To add an administrator, 1 st be using FB as the club. Then go to Settings, select Page Roles and enter the new administrators email. Only people who have a personal FB pages can be added as Club page Administrators. TIP! Divide the FB work among club members. Some can post about speakers, others handle Events, etc. This increases the general skill set and comfort using FB and ensures steady action on the page. Try to cycle new members into FB work each year and let others cycle out of it to do different club work. 20

21. WHAT to POST and WHEN…. Things to Strive for…. 1.Regular rhythm of postings – every few days or so if possible 2.Content engaging to the public (as well as members) that promotes Rotary in several ways 3.FUTURE orientation most of the time – what is coming UP, not what has already happened and gone by 4.A mix of different flavors of posting & info. Roughly 7 different types of postings Club EVENTS Teasers about Club Events Celebration of Club Involvement Activities in the Towns the club supports Cross posting other nearby clubs Events or Activities Cross posting District Events or News General over-arching Rotary messaging 21

22. 1. EVENTS club is holding Ex: Car Wash, Pancake Breakfast, Auction, Spring Craft Fair 22

23. 2. Teasers for Your Club’s Events 23

24. 3. Celebration of Club Involvement 24

25. 4. Activities around your town 25

26. 5. Cross posting of Events or Activities being held by other nearby clubs 26

27. 6. Cross posting District Events or news Other examples include Philippine's Typhoon Relief & ShelterBox Cross posting helps other clubs AND drives traffic to your site. 27

28. 7. General over-arching Rotary messaging This “Cover” page lifted from a flyer available on the Rotary International website 28

29. Wrapping Up Things to Remember…. 1.A website will uphold key organizational messaging, but social media can create buzz & engagement 2.Social media drives engagement best when posted content provides value to those consuming it –what’s in it for them? 3.Video content gets more views than just photos, and posted photos will get more views than just words. 4.It takes time to build up a social following – be patient but persistent, be in it for the long haul Q & A 29