2. Introducing the 2011 Census January 2010

3. CENSUS HISTORY A count (estimate) of the whole population – every town, every village, every street Once a decade since 1801 (except 1941) Compulsory under the 1920 Census Act

4. WHY WE NEED A CENSUS Used to allocate resources For planning investment & services To support policy development and evaluation Provides a 10 year benchmark for all social statistics Gives nationally consistent insights for small areas and small population groups

5. AIMS OF THE CENSUS What To produce high quality population estimates To meet user needs for new information How To maintain overall response rate but improve rates in the hardest to count areas and groups To improve quality assurance and increase trust in results To produce flexible outputs

6. CHALLENGE & OPPORTUNITY Changes in society - Ageing - Increased migration - Complex family structures - Increased mobility - Less compliance Meeting the public’s expectations - On line interaction - Ensuring data security and confidentiality

7. PROGRAMME STATUS - MILESTONES Data processing starts June2011 First outputs Sept 2012

8. SECURITY & CONFIDENTIALITY Security & confidentiality are top priorities for census 200 year track record of census security Results only released after 100 years for family historians Confidentiality protected by law All census staff sign confidentiality declaration Census data does not leave UK Strict physical and IT security Independent security reviews to be carried out

9. QUESTIONNAIRE Front cover Includes internet access code Addressed to the householder Household questions 4 pages Individual questions 4 pages of questions for each individual Space for 6 individuals included Visitor page to record visitors on census day Link to rehearsal questionnaire http://www.ons.gov.uk/census/2011-census/2011-census- questionnaire-content/2009-rehearsal-questionnaire http://www.ons.gov.uk/census/2011-census/2011-census- questionnaire-content/2009-rehearsal-questionnaire

10. KEY INDIVIDUAL QUESTION CHANGES Migration (date of entry to UK, intention to stay) Second residences Languages National identity Citizenship New response categories of same sex civil partnership, and step brother and sister Accommodation inc. number of bedrooms & type of central heating Questions not included: Income, sexual orientation, nature of disability

11. MIGRATION – NEW TOPICS Month and year of arrival into UK Identification of recent migrants Citizenship Identification of migrants Intended length of stay in UK Identification of short and long-term migrants Production of data on different population bases

12. ETHNICITY AND NATIONAL IDENTITY Ethnic group Most requested topic Additional tick boxes included Very high demand, tough choices National identity New topic Complements ethnic group question

13. RELIGION AND LANGUAGE Religion Only voluntary question (as in 2001) Language New topic Main language and English language proficiency Welsh language proficiency Asked in Wales only

14. OPERATIONAL IMPROVEMENTS FROM 2001 Much improved address register development Address checking before census day Post-out and post-back of questionnaires Online completion Questionnaire tracking Intensive, targeted and flexible follow up of non response Increased capacity for handling queries Online and telephone help centres

15. THE CENSUS FIELD OPERATION 120 Area Managers 1,800 Census Coordinators 25,000 Collectors Plus hand delivery staff, special enumerators Communal establishments Address Check Post Out Follow up Enforcement Communal establishments By hand Postal Collection Census Coverage Survey Processing Special enumerators Internet

16. INTERNET DATA COLLECTION

17. ADVERTISING

18. IMPROVING RESPONSE RATES Follow up targeted to non responding households Special enumeration procedures for some population groups (rough sleepers, Gypsies…) Hand delivery to 5% of addresses Range of accessible support materials Extensive language support in printed materials and telephone help centre Communication campaigns for ethnic minority groups and young people National and local engagement with community groups Support from local authorities using local expertise

19. LOCAL AUTHORITY PARTNERSHIP Local authority support vital to achieve high quality Census – a shared aim of high quality population estimates Contribute to address register development Support the recruitment of field staff Local publicity Provide local accommodation / logistical support Provide local area information on hard to count groups etc Facilitate access to local community groups Provision of local information to support quality assurance

20. REHEARSAL Rehearsal October – December 2009 140,000 households in Lancaster, Anglesey and Newham Rehearsal of integration of operational systems and field procedures Test of communication activities and elements of publicity campaign

21. AIMS FOR 2011 OUTPUTS High quality statistics, easily accessible Online, flexible table generation Maps/graphs/visualisation 2001 vs 2011 Comparisons UK wide statistics Meet new EU Regulation for outputs Enabling user communities to build their own “front ends”

22. OUTPUT STATEGY MILESTONES Census Day 27.03.2011 Outputs 2008200920102011201220132014 Outputs strategy signed off Processing & Quality Assurance Dissemination systems built, populated with 2001 data User content consultation concludes funding proposals drafted Prototype dissemination system Front-end functionality refinement

23. KEY CONTACTS Your Assistant Census Liaison Manager: Tel: Email: Census media relations and editorial team: Email: 2011CensusLAcomms@ons.gsi.gov.uk