1. Population Worksheet Finish this worksheet and hold on to it until the end of class. Finish this worksheet and hold on to it until the end of class. We will be using the sheet for our next project. We will be using the sheet for our next project. Also on the back of the worksheet, I want you to research the top 11 North American cities that do not have pro football (NFL) teams. Also on the back of the worksheet, I want you to research the top 11 North American cities that do not have pro football (NFL) teams. Use Google and type in “top 100 biggest cities.” Use Google and type in “top 100 biggest cities.” –This will help you see, in order, who has a team and who doesn’t.

2. Return on Investment Expected dollar-value return on each investment Expected dollar-value return on each investment Stated as a percentage (%) of the original cost of investment Stated as a percentage (%) of the original cost of investment To calculate ROI To calculate ROI –Calculate the initial cost of investment –Estimate the magnitude/size of revenues the investment will generate –WHAT? Albert Pujos (LAA), $250 million Albert Pujos (LAA), $250 million –1,500 season tix packages sold in first 24 hrs –Fox TV deal worth $3 Billion –Odds of winning world series, 12-1 Didn’t make 2011 playoffs Didn’t make 2011 playoffs

3. Sport Economics Major professional sport franchises are MONOPOLIES Major professional sport franchises are MONOPOLIES –Face no direct competition –Greater bargaining power –Higher priced product Historically, sport monopolies did not exists Historically, sport monopolies did not exists –Rival leagues Players Players Viable markets and cities Viable markets and cities

4. Professional Sports Perk – a payoff or profit received in addition to a regular wage or payment. Perk – a payoff or profit received in addition to a regular wage or payment. –Tickets to sporting events –Use of a company car –Bonuses for meeting performance goals –Stock ownership plans –Health benefits/fitness clubs

5. Professional Sports Some of the “perks” of professional sports Some of the “perks” of professional sports –Fame/instant recognition –Public speaking engagements –Sponsorship $ and endorsements –Lifestyle benefits Staff Staff Goods and services Goods and services Leisure activities Leisure activities Publicity Publicity

6. NFL Franchise Project We will look over the NFL Franchise together. We will look over the NFL Franchise together. Go to the I Drive/Students Shared/Bendig-SEM/NFL Pitch Project Go to the I Drive/Students Shared/Bendig-SEM/NFL Pitch Project

7. NFL Franchises- Partners, 2nd 1. Kenneth, Jeff 2. Rashard, Oliver 3. Luke, Hunter 4. Will R., Chris 5. Lucas, Chance 7. Jackson, Jack 8. Jenks, Kearsten 9. Kayle, Phelan 10. Reid Carpin 11. Sean, Stroman 12.John, Olmo 13. Falck, Falzarno Move with your partners to an area you can both work. You will need to log off of your computers in order to be able to both work on the project.

8. NFL Franchises- Partners, 4th 1. Brooklyn, Alex 2. Evan S., Ethan 3. Jenny, Daniel 4. Devon, Hunter 5. John, Jackson 6. Ben, Mace 7. Blake, Shaun 8. Darius, Evan R. 9. Genc, Eli 10. Parker, Sean Move with your partners to an area you can both work. You will need to log off of your computers in order to be able to both work on the project.

9. NFL Projects Get with your partners, I will go over the first few instructions. Get with your partners, I will go over the first few instructions. You will pick a city and a name for your franchise. You will pick a city and a name for your franchise. It needs to be appropriate, legal, decent and relevant in some sort of way to the area your team is in. It needs to be appropriate, legal, decent and relevant in some sort of way to the area your team is in. You will write down 3 ideas and reasonings for why for each one. Put both names on it and turn it in. You will write down 3 ideas and reasonings for why for each one. Put both names on it and turn it in. That is all the work you will do on it today. That is all the work you will do on it today.

10. Cities Louisville, KY Louisville, KY Milwaukee, WI Milwaukee, WI Oklahoma City, OK Oklahoma City, OK Portland, OR Portland, OR Las Vegas, NV Las Vegas, NV London, UK London, UK Austin, TX Austin, TX Memphis, TN Memphis, TN Montreal, CN Montreal, CN Salt Lake City, UT Salt Lake City, UT Your Pick, Earth Your Pick, Earth Columbus, OH Columbus, OH San Jose, CA San Jose, CA Toronto, CN Toronto, CN San Antonio, TX San Antonio, TX Los Angeles, CA Los Angeles, CA Mexico City, MX Mexico City, MX El Paso, TX El Paso, TX Vancouver, CN Vancouver, CN Orlando, FL Orlando, FL Sacramento, CA Sacramento, CA Charleston, SC Charleston, SC Columbia, SC Columbia, SC

11. Pick a City… Type or handwrite your name and partners name. Type or handwrite your name and partners name. Type the city you are choosing, find the population of your city. Type the city you are choosing, find the population of your city. Write down three ideas for mascot names (school appropriate) Write down three ideas for mascot names (school appropriate) Turn them in on the podium Turn them in on the podium