1. INSTRUCTIONS FOR NSCS. This document enables you to prepare a short summary of the upcoming Autumn/Winter Campaign 2016/2017 for your field force and dealers. It contains the most important information about the campaign and preparation steps for a successful launch. You will need following information in order to finalize this document for your market: 1.Page 1: Reflect on the campaign goals, topics and communication materials you will need for your market and adjust accordingly. 2.Page 2: Decide on the promotions within the seasonal campaign and write the most important information about each promotion. Color code each promotion and do not forget to adjust the calendar overview on the right side of the page. 3.Page 3: List the most important campaign preparation steps for field force and/or dealers. 4.Page 4: Motivate your dealers to actively participate in the campaign by organizing a competition with valuable prizes. Choose one of the competition ideas or come up with your own ideas. If you need more space for further details, just create a copy of any page and include the necessary information there. As the last step, delete this page, save the document as a pdf and send it to your field force and dealers via email. If you need any help with this document or campaign in general, do not hesitate to contact: Ms. Mai Pham per telephone (+49 6123-7936 - 62) or via email (M.Pham@iMi.de). Kind regards, Your Aftersales Marketing Communications Team

2. AUTUMN/WINTER CAMPAIGN 2016/2017. CAMPAIGN ONBOARDING. Campaign overview: 12 35 SEPTEMBER 36 37 38 39 40 OCTOBER 41 42 43 44 NOVEMBER 45 46 47 48 49 DECEMBER 50 51 52 1 JANUARY ’17 2 3 4 5 FEBRUARY ’17 6 7 8 9 (black=ready to be used / crossed=on request via youremailaddress@opel.xx) PRINT COMMUNICATION MATERIAL:DIGITAL COMMUNICATION MATERIAL: Overview of planned promotions: Safety Check Lights Check Battery Check Wiper Blades Check Complete Winter Wheels Tyre Change Tyre Hotel Snow Chains Brakes Oil & Liquids Roof Box Ski Carrier Cargo Tray FlexConnect Car Care Products Navi Map Update Collision Repair Opel Service posters flyers print ads self-mailers flex display posters wheel insert online banners emailings facebook ads offer sheets landing pages digital assets 1. CWW PROMOTION (CW 38 – CW 42) We award the registered users of the myOpel portal with a discount for complete winter wheels. 10% for registered customers / 10% for Opel Partners facebook ads, online banners, emailings 2. OPEL LIGHT & BATTERY PROMOTION (CW 43 – CW 49) Every customer, who brings his Opel for an eVHC gets discount for light bulbs and batteries. 10% for customers after eVHC / 12% for Opel Partners print ad, homepage, emailing 3. OPEL FLUIDS PROMOTION (CW 44 – CW 5/2017) Encourage the customers, who visited your dealership in the last month to change oil and coolant and get a free refill of washer fluid. Free refill of washer fluid for customers / 10% discount on all fluids for Opel Partners self-mailer, poster, flyer, emailing 4. OPEL ACCESSORY PROMOTION (CW 48 – CW 09/’17) We award the registered users of the myOpel portal with a discount for chosen accessories (roof boxes, ski carriers & FlexConntect). 20% for registered customers / 15% for Opel Partners emailing, facebook ads, offer sheet Dear Opel-Partner, In autumn/winter the Opel drivers need special attention, as the outside conditions get cold and wet. Prepare yourself for this special business possibility! Push your sales & increase floor traffic by actively using our new communication materials and best practice ideas. Active participants will be rewarded (see section 4)! WINTER CAMPAIGN GOALS: Generate traffic and thereby turnover Communicate Opel competence Improve customer loyalty Increase registrations and visits in my.opel.xx CAMPAIGN VISUALS: All campaign visuals are structured alike: they use clear car-related language (icon in a warning triangle & product visual) on the seasonal background (autumn & winter). Example: safety check autumn Example: safety check winter TOPICS TO BE COVERED IN OUR MARKET:

3. 3 Inform your employees about the upcoming promotions Register for planned promotions in ESA Order POS material (posters, flyers, flex display posters, etc.) Make a plan for print advertising in local media Make a plan for contacting your customers via emailing/mailing Update your homepage with the information about promotions Place POS materials in your welcome area August MoTuWeThFrSaSu 31 1234567 32 891011121314 33 15 1718192021 34 22232425262728 35 293031 September MoTuWeThFrSaSu 35 1234 36 567891011 37 12131415161718 38 19202122232425 39 2627282930 October MoTuWeThFrSaSu 39 12 40 3456789 41 10111213141516 42 17181920212223 43 24252627282930 We are kindly asking you to accomplish following tasks in order to be prepared for the upcoming campaign: AUTUMN/WINTER CAMPAIGN 2016/2017. CAMPAIGN ONBOARDING. 4 Dear Opel-Partner, Your active participation in this seasonal campaign is extremely important to us. Therefore, we would like to invite you to participate in the following contest: (choose one of the following) A. WHAT TO DO: Send push messages to all customers with a reminder to visit the workshop GOAL: Regain and retain as many customers as possible during the campaign period. HOW TO WIN: All Opel Partners take part automatically. The winner with the most regained customers during fall and winter months will be announced on March 31 st. PRIZES: Free safe driving training in city for X persons including travel and living costs. B. WHAT TO DO: Perform EVHC in all the vehicles coming during the Autumn/Winter period. GOAL: Achieve at least 75% of EVHC performed vs. the number of repair orders HOW TO WIN: All Opel Partners take part automatically. The winner will be chosen randomly from the pool of all participants, who comply with the goal of the contest. The winner will be announced on March 31 st. PRIZES: Bonus of 1€/EVHC executed to be provided to Service Advisor / Service Receptionist. C. WHAT TO DO: Create your own media plan for sending your emailings to better monitor your contact strategy. HOW TO WIN: Send your media plan to youremailaddress@opel.xx until 15 th September. The best three media plans will be rewarded. Others will get our feedback & tips for improvement. PRIZES: 1 st place: 2x bottles of champagne and a FlexDisplay poster for a chosen topic 2 nd place: FlexDisplay poster for a chosen topic 3 rd place: Opel-branded give-away (please specify) Participation contest:Campaign preparation: