2. TABLE OF CONTENTS Introduction Logo Name Positioning Brand image Target audience Social media strategy

3. INTRODUCTION American animation studio Creates high-quality family entertainment Animated films, television programs and online series Creative talent and technological capabilities $10 billion worldwide Traditionally-animated films Reputation for being focused on humor and satire

4. LOGO Young boy sitting on a moon while fishing Steven Spielberg originally wanted a computer generated image Visual Effects Supervisor suggested a hand-painted one An artist worked on both versions, his son as a model for the boy Spielberg liked the computer generated image better Michael Jackson's Neverland Valley Ranch logo

5. NAME Founded in October 1994 Steven Spielberg, Jeffrey Katzenberg and David Geffen Name “DreamWorks SKG“ announced three months later Initials of the three founding partners' last names

6. POSITIONING Only based in Glendale, California

7. TARGET AUDIENCE Children and teenagers Voice-over by celebrities Multiracial stars Cute characters

8. BRAND IMAGE Doesn’t follow the typical stereotypes Often uses the personification of animals

9. SOCIAL MEDIA STRATEGY Facebook Twitter YouTube Blog