1. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 1 J-AGE Coordination action for the early implementation of the Joint Programming Initiative (JPI) “More Years Better Lives – The Challenges and opportunities of Demographic Changes” Work Package 5 Communication & Dissemination J-AGE Meeting – Oslo - June 13-14, 2013

2. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 2 J-AGE (318725) WP 5 – Communication & Dissemination Multiple organs and systems affected by ageing in humans  multidisciplinary medical approach Ageing human beings, in a life-course perspective  complementary interplay between social, political, psychological, anthropological, health-care factors Cross-countries comparison and interventions by adopting a pan-European approach  challenges at the technological level (e-Health, ICT for health, etc), as well as at the inclusion, empowerment, sustainability and definitely social ones Cross-countries welfare systems, highlighted in times of economic crisis  public vs private assistance, role of volunteers & charities, institutionalization vs family-based homecare DISSEMINATION STRATEGY RULED BY COMPLEXITY of

3. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 3 J-AGE (318725) WP 5 – Communication & Dissemination STRATEGY A communication adhering to the rules contained in the Grant Agreement, indicating the GA as the main subject entitled to approve and implement communication and dissemination WP5 Audience: who should receive the communications SAB GA SOAB GA Approval WP5 GA Implementation

4. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 4 J-AGE (318725) WP 5 – Communication & Dissemination BROCHURE Format a typical pamphlet 6 pages (two plicatures), color print and glossy paper Content - page 1 title /logos/ member states participating, etc - page 2: JPI position paper executive summary / JPI chronogram - page 3: major events abstracts - pages 4-5: description of SRA status - page 6: forward planning and contacts. Procedure GA 15 days WP5 further revision GA final approval Costs WP5 will provide a “mutlichoice” estimate of costs, indicating what can be covered with available funds. Any further options (material, format, extra copies) should rather be supported by additional funds

5. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 5 J-AGE (318725) WP 5 – Communication & Dissemination LIASON OFFICE Duplication of activities by WP5 and Secretariat solved during JPI-RPG meeting in Bonn, 15th May. Agreement on the creation of a communication strategy by establishing a permanent table with the 3 concerned DGs via the J-AGE portofolio (WP5  DG CNCT). First exploratory enquiry sent to J-AGE PO (new, now Mr Horst Kraemer). The Liason Office is about to create a novel structured communication platform with DG CONNECT, DG SANCO (Unit in Charge of the EIP-AHA), and with POs in charge of the Joint Programming and Ageing dossiers at DG RTD. These connections are aimed at implementing and strenghtening the JPI dialogue with EC operative DGs and to follow up the possibility to a prosecution of J-AGE after its official “expiration date” (J-AGE2). This was discussed already at SH event among DG RTD and DG CNCT staff.

6. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 6 J-AGE (318725) WP 5 – Communication & Dissemination WP2 SAB/SOAB MEETINGS, May 30-31, 2013 WP5 has provided significant in kind contribution: - screening for, site-visits and providing very high representativity standards offices in Brussels (no cash committment) - organizational support by the venues owners (namely Lazio, Marche, Umbria and Toscana Regions Headquarters and Lombardia Headquarters). - web-streaming service for the SH Event (pro-bono).

7. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 7 J-AGE (318725) WP 5 – Communication & Dissemination STAKEHOLDERS EVENT Next task for the WP5 is the report of the Stakeholder Meeting hold in Bruxelles last May 31 – that will be managed until final approval in accordance with GA (see the procedure described above) Strenghts Presence Representatives from the 3 EU DG Representative of ERRIN (Network of 100 EU regions aimed to research) * Approximately 105 SH invited, 44 were attending the meeting represented by 50 persons 52 streamers, most important Canada

8. JPI “More Years, Better Lives: The Potential and Challenges of Demographic Change” 8 J -AGE (318725) WP 5 – Communication & Dissemination Thanks. Comments welcome