1. + National Museum Project Advertising free entrance at the Museum while creating revenue. Andra S ă lcudean (MIL) http://andie.skynet.directory Christoffer Møller Jarolics (MUL-B) http://jarolicsdesigns.dk/ Ioana Cimpan (SEM) Julie Mølgaard Friberg (SER) Line Mehr Hansen (MUL-A) linemehr.dk/nationalmuseet.html

2. Customer Journey

4. Zoom to Before / User Testing

5. Access to information

6. Opening Hours – Menu item

7. Collection of Museums

8. User experience after website changes

9. Banners & Entrance

12. Customer Profiles N1

13. How the changes we made cover the needs of the Museum’s customers. N2

14. Café at Entrance A1

15. Greenhouse Café A2

16. Traffic creates Revenue B1

17. Utilising Space B2

18. C1

19. Other Cafes in the Area (Competition) C2

20. Customer Journey (New)