1. The next 10 years of web globalization John Yunker Byte Level Research

2. Let’s go back to 2000

3. June 2000 350 million Internet users 5.8% of the world population Source: Internet World Stats

4. About a dozen languages

6. Just 10 languages: French, Italian, German, Spanish, Swedish, Finnish, Portuguese, Dutch, Norwegian, and Danish.

7. In 2000… Any web site that supported at least 10 languages was considered “global” You could reach 95% of all Internet users with 10 languages FIGS languages dominated the web, followed by Japanese Global navigation was an afterthought Companies didn’t look past “.com” Machine translation was a novelty

8. The last 10 years

9. From an average of 12 languages to 22 in five years

10. Chinese now on 8 of 10 global web sites Russian and Brazilian PT also growing fast

11. From local chaos…

12. … to global consistency

13. Country codes go mainstream Source: www.bytelevel.com/map

14. Global navigation becomes a priority 20062010

15. Machine translation becomes ubiquitous

16. The crowd translates 2 languages to 70 languages in just two years

17. The crowd creates content

18. June 2000 350 million Internet users 5.8% of the world population Source: Internet World Stats

19. June 2010 1.9 billion Internet users 29% of the world population Source: Internet World Stats

20. The next 10 years

21. Languages Avg. number of languages hits 40 At least 10 web sites will support more than 70 languages You are here

22. Emerging languages Afrikaans Albanian Azeri Basque Bengali Catalan Farsi Filipino Gaelic Galician Gujarati Hindi Kannada Kazakh Kiswahili Malayalam Marathi Punjabi Tamil Telugu Urdu Welsh Emerging markets and mobile devices drive most additional languages India alone will account for more than a dozen languages Governments mandate support for certain languages

23. The rise of HTML5; the decline of Flash http://www.apple.com/html5/

24. Embedded text is untranslated text

25. “We must do everything we can to make sure that we achieve in the future a Cyrillic Internet domain name — it is a pretty serious thing. It is a symbol of the importance of the Russian language and Cyrillic.” − Dmitry Medvedev, President of Russia A URL in any language

26. Partial IDN: http://президент.ru Full-length IDN: http://президент.рф ICANN-approved as of August 2010:

27. An email address in any language Today Dmitry@президент.ru Tomorrow: ​ Дмитрий@президент.рф

28. Google becomes the multilingual interface for many companies +

29. June 2010 1.9 billion Internet users 29% of the world population Source: Internet World Stats

30. June 2020 3.5 billion Internet users 50% of the world population Source: My Best Guess

31. Thank you. John Yunker jyunker@bytelevel.com @johnyunker