1. Subject Line Testing Examples – April 2011

2. Email Subject Line Quiz (1 of 10) Subject LineSent Date Emails Sent （ 5/25 ）ソフトバンクモバイルがクラウド活用を語る！ Oracle Enterprise Cloud Summit (Translation: (5 / 25) says the use SBM cloud! Oracle Enterprise Cloud Summit) 6-Apr-20112004 （ 5/25 ）コスト削減と柔軟な変化への対応を実現！ソフトバンク モバイルが語るエンタープライズ・クラウド (Translation: (5 / 25) provides a flexible response to change and cost savings! Softbank Mobile Enterprise Cloud Talks) 6-Apr-20111999 コスト削減・変化への対応・事業継続・・ 企業情報システムへ のクラウド活用の現実解とは？ (5 月 25 日開催 ) Translation: Use and practical solution for the cloud to enterprise information systems respond to changing business continuity cost savings? (Held on May 25)) 6-Apr-20112003 Open Rate (%) 12.4 12.15 12 WinnerSent Date Emails Sent Open Rate (%) （ 5/25 ）ソフトバンクモバイルがクラウド活用を語る！ Oracle Enterprise Cloud Summit (Translation: (5 / 25) says the use SBM cloud! Oracle Enterprise Cloud Summit) 11-Apr-2011626623.75

3. Email Subject Line Quiz (2 of 10) Subject LineSent Date Emails Sent ITR 内山様ご登壇！事例に学ぶ、システム計画成功・失敗の分か れ目とは？ (Translation: Uchiyama, like us on stage ITR! The case study, the turning point of the planning system success or failure? ) 8-Apr-20112004 ビジネスに貢献する IT 部門が今考えるべきことは？システム更改 プロジェクトの勘所を公開！ (Translation: I think that the IT department to contribute to business? Expose the vital point of the system renewal project? ) 8-Apr-20112005 なぜデータベースアップグレードが必要なのか？ ITR 内山様が斬 り込む！ (Translation: Why do we need a database upgrade? Uchiyama be crowded like fog ITR! ) 8-Apr-20112003 Open Rate (%) 2.75* 5.2 5.3 WinnerSent Date Emails Sent Open Rate (%) ITR 内山様ご登壇！事例に学ぶ、システム計画成功・失敗の分か れ目とは？ (Translation: Uchiyama, like us on stage ITR! The case study, the turning point of the planning system success or failure? ) 15-Apr-2011203075.6 *Open Rate has changed over time

4. Email Subject Line Quiz (3 of 10) Subject LineSent DateEmails Sent Webcast Series: Next Steps for Getting to the Cloud 20-Apr-20112502 Attend the Four-Part Webcast Series on Next Steps to Cloud 20-Apr-20112502 What Are the Next Steps on Your Cloud Roadmap?20-Apr-20112502 Open Rate (%) 6.2 7.8 6.3 WinnerSent DateEmails Sent Open Rate (%) Attend the Four-Part Webcast Series on Next Steps to Cloud 26-Apr-20113604595.5

5. Email Subject Line Quiz (4 of 10) Subject LineSent DateEmails Sent Live Webcast: How Secure is Your PeopleSoft Application Data? 19-Apr-20111002 Live Webcast: Learn to Protect Your PeopleSoft Application Data 19-Apr-20111002 Live Webcast: Your PeopleSoft Application Data Could Be At Risk 19-Apr-20111002 Open Rate (%) 8 7.6 8.3 WinnerSent DateEmails Sent Open Rate (%) Live Webcast: Your PeopleSoft Application Data Could Be At Risk 26-Apr-2011118666.9

6. Email Subject Line Quiz (5 of 10) Subject LineSent DateEmails Sent Marque já 3 de Maio na agenda: Evento Oracle Forms & Reports Migration (Translation: Mark already on the agenda for May 3: Event Oracle Forms & Reports Migration) 8-Apr-20112426 Migração de Forms & Reports: para uma tomada de decisão esclarecida. (Translation: Forms & Reports Migration: Towards an informed decision-making.) 8-Apr-20112418 Eleve e modernize o legado Forms & Reports na sua organização (Translation: Raise and modernize the legacy Forms & Reports in your organization) 8-Apr-20112420 Open Rate (%) 11.2 12.8 11.3 WinnerSent DateEmails Sent Open Rate (%) Migração de Forms & Reports: para uma tomada de decisão esclarecida (Translation: Forms & Reports Migration: Towards an informed decision-making.) 13-Apr-2011472013.3

7. Email Subject Line Quiz (6 of 10) Subject Line Sent DateEmails Sent Keep Your Business Running 365 Days a Year25-Apr-201110002 Upgrade to Zero Downtime25-Apr-201110002 High Availability News: Visit the Oracle Database 11g Resource Center 25-Apr-201110000 Open Rate (%) 4.9 6.7 6.1 WinnerSent DateEmails Sent Open Rate (%) Upgrade to Zero Downtime28-Apr-20111649915.7

8. Email Subject Line Quiz (7 of 10) Subject LineSent Date Emails Sent Seminario MySQL: Migliora le prestazioni e la scalabilità - 19 Maggio (Translation: MySQL Seminar: Improves performance and scalability - May 19) 8-Apr-20112493 Seminario MySQL: Le ultime novità - 19 Maggio 2011 (Translation: MySQL Seminar: The latest news - May 19, 2011) 8-Apr-20112500 Open Rate (%) 11.7 12.4 WinnerSent DateEmails Sent Open Rate (%) Seminario MySQL: Le ultime novità - 19 Maggio 2011 (Translation: MySQL Seminar: The latest news - May 19, 2011) 13-Apr-20111874311.5 *Open Rate has changed over time

9. Email Subject Line Quiz (8 of 10) Subject LineSent DateEmails Sent Einladung: Skalierbarkeit und Hochverfügbarkeit mit MySQL ( Translation: Invitation: Scalability and High Availability with MySQL ) 28-Apr-2011251 Seminar: Skalierbarkeit und Hochverfügbarkeit mit MySQL ( Translation: Seminar: Scalability and High Availability with MySQL) 28-Apr-2011252 Einladung: MySQL Seminar in Zürich ( Translation: Invitation: MySQL Seminar in Zurich ) 28-Apr-2011252 Open Rate (%) 9 12.1 13.9 WinnerSent DateEmails Sent Open Rate (%) Einladung: MySQL Seminar in Zürich ( Translation: Invitation: MySQL Seminar in Zurich ) 5-May-2011165313

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