1. Starter  Discuss what you found out for your homework task Beauchamps High School

2. GCSE Business Studies Analysing customers: Market Mapping Beauchamps High School

3. Will be able to evaluate the role of market segmentation in analysing customers Evaluation ~ GCSE Grade A* Will be able to propose reasons for creating a market map Synthesis ~ GCSE Grade A Will be able to analyse businesses in a market map Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the different market segments Comprehension ~ GCSE Grade D Will be able to recall key terms Market Segmentation and Market Map Knowledge ~ GCSE Grade E

4. Homework Option AOption BOption C Create a case study poster on an entrepreneur Create a case study poster on a small local business (can be a family member) Create a case study poster comparing a small and a large business Success Criteria: Description of the entrepreneur Images of the entrepreneur and their businesses Why/how did they come up with these ideas? Success Criteria: Description of the business Images of the business (logo/website) Location of the business Number of people who work in the business Success Criteria: Images and information about both businesses What is similar about the businesses? What is different about these businesses? Reasons for similarities and differences? Beauchamps High School Select one of the options below: You can include any other information you think is relevant

5. Task  http://www.youtube.com/watch?v=LLRUqH4CLq8 http://www.youtube.com/watch?v=LLRUqH4CLq8  www.youtube.com/watch?v=EHFKE6PD_6U&feature=related www.youtube.com/watch?v=EHFKE6PD_6U&feature=related  Watch the following videos Beauchamps High School

6. Market Segmentation Beauchamps High School

7. Step 1: Analyse the customer  Who are potential customers  Products they might buy  Prices they would be prepared to pay  How frequently would they use service/buy product  Identify buying habits of potential customers Beauchamps High School Theory Notes

8. Step 2: Look at Market Segments Beauchamps High School Theory Notes Part of a market that contains a group of buyers with similar buying habits e.g. age

9. Step 2: Market Segments  Age  Gender  Income  Area  Ethnicity  Religious groups  Socio-economic group Beauchamps High School Theory Notes

10. Types of customers  Discussion: answer the following questions:  For each of the groups from the list, think of five things that people might buy regularly or places where people might shop.  For example, in the age group section, you might identify people aged between 14 and 25 - that is one market segment. What does the typical 14 - 25 year old spend his or her money on? Beauchamps High School

11. Market Segmentation  www.youtube.com/watch?v=llJNwdV-G88 www.youtube.com/watch?v=llJNwdV-G88 Beauchamps High School

12. Market Map Beauchamps High School Theory Notes Diagram that shows the range of possible positions for 2 features of a product

13. Market Mapping Beauchamps High School Theory Notes

14. Against the Clock

15. Task Beauchamps High School

16. Task  Create a market map for:  Chocolate bars  Sweets  Magazines Beauchamps High School

17. Plenary  www.businessstudiesonline.co.uk/GcseBusiness/Activities/Modu le3/WhatIsMarketing/MarketMappingDragDrop/frame.htm www.businessstudiesonline.co.uk/GcseBusiness/Activities/Modu le3/WhatIsMarketing/MarketMappingDragDrop/frame.htm Beauchamps High School

18. Will be able to evaluate the role of market segmentation in analysing customers Evaluation ~ GCSE Grade A* Will be able to propose reasons for creating a market map Synthesis ~ GCSE Grade A Will be able to analyse businesses in a market map Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the different market segments Comprehension ~ GCSE Grade D Will be able to recall key terms Market Segmentation and Market Map Knowledge ~ GCSE Grade E