1. SUPPORTING PEOPLE IN EMPOWERMENT ADVOCACY AND KNOWLEDGE! Brand Development Logo Creation

2. Logos can be marks, symbols or pictures, letters or words that are easy for others to connect to. WHAT IS A LOGO?

3. GOAL OF THE TRAINING: Gather information about your self advocacy organization to create a logo. Create a logo. Identify places or items that your logo can be used to market your organization.

4. Use logo to attract members who can use your services. Attract new members and advisors. Attracts supporters and sponsors who help expand income. LOGO AS A MARKETING TOOL

5. Promotes leadership. Promote self advocacy in the community. LOGO AS A MARKETING TOOL

6. Self Advocates Becoming Empowered What does the logo tell us about the organization? EXAMPLE OF A LOGO

7. Southwest Institute for Families and Children What does the logo tell us about the organization? EXAMPLE OF A LOGO

8. Arizona Bridge to Independent Living (ABIL) What does the logo tell us about the organization? EXAMPLE OF A LOGO

9.  Letterhead  Business cards  Flyers  Brochures  Newsletters  E-mail signatures USING YOUR BRAND LOGO HERE ARE SOME IDEAS

10.  Website  Social network pages like YAKKIT.org, Facebook  Newspaper articles  T.V. or Radio commercials USING YOUR BRAND LOGO HERE ARE SOME IDEAS

11. Logos must be clear and easy to understand. Logos are used to connect your membership and promote leadership. When you use logos, it helps the community connect to your advocacy issues. Logos help expand income through marketing.

12. What are logos? What are logos based on? Why is it important to have logos for your self advocacy group? ASK YOURSELF THESE QUESTIONS

13. NOW YOU TRY

14. What do people think about us now? What would we like people to think? BRAINSTORMING IDEAS

15. CREATING A LOGO BRAND Ask each person to circle the words that they think give your organization power. Put a big paper on the wall so we can see it. Circle the powerful words

16. What words describe our organization? Turn the words into a picture. What would that look like? PICTURE YOUR LOGO

17. Ask your group what ideas go together. Design it: Put words and pictures together. Vote for the top 3. CREATING A LOGO BRAND

18. Vote with small group If you have time ask your members to vote. Or have a logo contest using the information to inspire others. PICKING YOUR LOGO IS IMPORTANT

19. BRAND DEVELOPMENT LOGO CREATION Please post questions and comments in our comment section. Resources and more information can be found in our links section.