1. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Ability to think DIFFERENTLY B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s A b i l i t y t o t h i n k DIFFERENTLY B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s A b i l i t y t o t h i n k DIFFERENTLY B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s A b i l i t y t o t h i n k DIFFERENTLY

2. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Profile of Magazine  lobbies in the interest of businessmen and managers  advocates improvements to the business environment  prepares businesses for the drawing of EU funds  debates bills of draft legislation  analyses economic trends and the business environment  reports on current problems affecting economic policy  publishes the views of both experts and representatives of small and medium enterprises

3. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Basic Facts  number of copies: 15 000  periodicity: monthly  number of pages: 36-48  distribution: Holding PNS, Mediaprint & Kapa, V.R.V, direct mail  technical information - paper: chalk 115 g/m 2  colour scheme: CMYK Lobby Česká republika is a member of the Czech Publishers Association.

4. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Magazine Distribution

5. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Subscribers – Structure / Position

6. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z What makes the magazine unique? In comparison with other economic publications, our magazine provides readers with:  intense and matter-of-fact communication with the government and the opposition  continuous lobbying in the interests of entrepreneurs  regular discussion of bills of draft legislation with the most important institutions grouping entrepreneurs and managers (Confederation of Industry and the Czech Chamber of Commerce)

7. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Why choose for the promotion of your company? Because our readers  are an influential group in the sphere of economic policy and the economy  possess considerable decision-making powers  constitute a substantial part of the consumer market  determine the volume and character of both business and private investment And because our advertising prices are conceived in consideration of the means of Czech businesses and of the media market

8. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Presentation Pricelist format (230x300 mm)CZK (+VAT) 2/198 750 1/161 000 1/235 000 1/326 000 II. & III. page cover70 000 IV. page cover74 900 Bus card on cover 70x40mm35 000 Box on cover 230x50 mm70 000 Bus card 100x50 mm10 000 Inserted advertising items, price per item from 4.50 Partner to a section17 500 Partner to a supplement108 000 Partner to an issue119 000 Surcharge for desired placement: + 15 % of the basic presentation price Full-page presentation offers the client the following benefits:  Distribution of the magazine to 200 - 400 addresses of the client’s own choice  Media partnership – bonus with annual volume exceeding CZK 400 000: publication of PR information (major change in company, contract, product, participation in a fair, company anniversary ….) in the size of up to 1/5 of a standard page in every issue of the magazine (sections Kaleidoscope, Photo Gallery...).

9. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Types of Partner Partner to a sectionCZK 17 500 / issue  logo in the section with the text “partner to the section is...“ suitable e.g. in the section FINANCE for banks, leasing companies, in the section STYLE for manufacturers/sellers of clothes, accessories, etc. Partner to a supplement CZK 108 000 / issue  logo on the supplement title page  logo on every page of the supplement with the text “partner to the supplement is...“  presentation in the size of 1 page suitable for major producers/suppliers in the branch of the given supplement Partner to an issue CZK 119 000 / issue  presentation - advertising space inside a “bar“ on the title page of the magazine  logo in the table of contents of the magazine  logo on every page with the text “partner to the issue is...“  presentation in the size of 1 page

10. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z business card business card on cover Presentation Format business card width and height in mm box on cover business card on cover

11. w w w. l o b b y. c z / w w w. l o b b y. c z / w w w. l o b b y. c z Contact EEditor’s Office: Lobby Česká republika, s.r.o. Myslíkova 25, 110 00 Praha 1 Czech Republic phone: +420 221 406 631 e-mail: redakce@lobby.cz CCommercial Representation: PP Agency, s.r.o. Myslíkova 25, 110 00 Praha 1 Czech Republic phone: +420 221 406 601-610 e-mail: commerce@ppagency.cz B u l l e t i n f o r c o m m o n l o b b y o f e n t r e p r e n e u r s a n d m a n a g e r s