1. SPOONTACULAR Co-owners: Sarah Ignore and Katina Tsapos Manager: Caleb Hemmer With our dual spoon and fork you will be able to heat and cool your food on the go! It is very efficient and reliable! +=

2. Owners names and credentials  Co-owners: Sarah Igoe and Katina Tsapos  Manager: Caleb Hemmer Sarah Igoe: co-owner, graduated from the University of Oklahoma in 2010 with a bachelor’s degree in marketing and business management, has created many logos for many companies such as snapchat Katina Tsapos: co-owner, graduated from SMU in 2007 with a bachelor’s degree in business management and teaching, stayed at SMU and taught in the business school for 2 years, in 2009, was involved in the management of a previous product; moon shoes Caleb Hemmer: Manager of Spoontacular, graduated from Missouri state in 2009 with a master’s degree in engineering, has lots of experience in this aspect of business

3. Logo

4. Mission Statement At Spoontacular, we have a mission to be the most efficient, productive, and respected company in the food industry. We have established well-developed and meaningful relationships with our customers and partners. We believe we had built a productive item that will contribute greatly to society.

5. Product Display Attachable version of the fork Attachable version of the spoon

6. General Description of Product/key features/unique qualities/vital technology The dual spoon or fork has many capabilities that will satisfy your needs. On the spoon there are buttons that regulate the temperature, allowing the best degree of heat you want for your food. The spoon changes color depending on the temperature, contains a screen showing the temperatures, and comes in different sizes depending on your needs. You can buy a removable fork that can replace the spoon so you can use it for any kind of food. The fork contains the same heating and cooling qualities as the spoon. The fork/spoon contains a thermometer device inside of the metal that is very important to the overall product.

7. Market Size/Target Market The food industry: restaurants, catering companies, hotels Grocery Stores: Wal-Mart and Tom Thumb Other: Nursing home Rang of Ages: 20 and up

8. Market Survey Questions 1.) How much money do you spend on silverware? 2.) Do you prefer forks or spoons when eating mashed potatoes? 3.) What liquid drinks and foods do you consume? (ice-cream, soup, oatmeal) 4.) Would you invest in an object that heats and cools your food without using a microwave? 5.) How much would you pay for the product? 6.) If you purchased our product, how often would you use it? 7.) Do you ever overheat you food and burn your mouth? 8.) Do you ever wish you could heat and cool your food on the go? 9.) Do you believe this product will be useful and successful? 10.) Do you have kids?

9. How often will one use this item? Green: everyday Purple: often Orange: never

10. Resources Warehouse: $8.99 per square ft. 15,200 square feet Total Cost: 136,800 Address: 6050 Terminal Avenue. Colorado Springs 80915 Machine: $42,000 Semi-trucks: $50,000 Thermometer: $8.00 Metal: Sterling Silver (10 grams= $4.54) Rubber Buttons: $1.00 per spoon Attachable Fork: $4.50 Grams of Sterling Silver (per size) Small: 11.7g Normal: 24.77g Large: 52.7g Workers: Total of 16 workers Each get $8.25 an hour A total of 4 workers per shift

11. Cost/Profit

12. Sales Production Sell 500 small spoons per month

13. Sales Production Sell 1,100 normal spoons per month

14. Sales Production Sell 785 large spoons per month

15. Overall Sales  Total amount made per year: $286,200  Every 10 years: 2,862,000 SALARIES:  Sarah Igoe (co-owner) : $75,000  Katina Tsapos (co-owner) : $75,000  Caleb Hemmer (manager) : $65,000 Amount of money left over per year: $71,200

16. Payments per year Warehouse $30,000 per year Will be paid off in 5 years The last year we will only have to pay $16,800 Machine $10,000 per year Will be paid off in 5 years The last year we will only have to pay $2,000 Semi-trucks $10,000 per year Will be paid off in 5 years Workers: $13,728 per year They get paid $8.25 an hour and work 8 hour shifts 7,200 for electricity per year

17. Advertising Located in cooking magazines Food Network Cooking Light Business Card that can be found in local grocery stores nation wide (Wal-Mart and Tom Thumb)

18. Advertising Competitor: The regular silverware company and the spoon that keeps drinks warm (there website is www.yankodesign.com)www.yankodesign.com Our product is better than our competitors because it not only heats up drinks but also different categories of food. It can also cool down food and drinks. The spoon can be switched with a fork providing more efficient use. Target Audience: People ages 20 and up There lives seem to be more busy, therefore the convenience of our product would most benefit these ages. Also, people begin to have children around these ages and this utensil will be beneficial to little kids. They will be bought by their parents, therefore that will be our target audience.