1. Delivering effective tobacco education in schools Bianca Crosling, Quit Victoria Fiona Edwards, Smarter than Smoking Project, WA

2. Aims of ANYPAT  to contribute to the reduction of smoking amongst young people by collaborating on initiatives, and sharing knowledge, expertise, information and resources among State and Territory organisations  to implement a collaborative, comprehensive and consistent approach to National Youth Tobacco Free Day and The Critics’ Choice

3. Representatives on ANYPAT

4. The Critics’ Choice Background  project developed in British Columbia, Canada in 1998  permission gained to develop an Australian version  first run in Australia in 2000 in Victoria, SA and Tasmania  in 2007 The Critics’ Choice was run in ACT, NSW, Queensland, SA, Tasmania, WA and Victoria.

5. State/Territory organisations that run The Critics’ Choice  The Cancer Council ACT  The Cancer Council Queensland  NSW Department of Education  Quit Tasmania  Quit Victoria  Smarter than Smoking SA (Quit SA)  Smarter than Smoking WA

6. Aims  to discourage young people from experimenting with tobacco  to prompt young people who smoke to quit  to encourage students to watch, discuss and critique anti-smoking TV advertisements  to expose students to a range of advertisements that they have not previously seen  to gain insight into the effectiveness of different types of advertisements as perceived by Australian students

7. The Critics’ Choice DVD  compile of 12 anti-smoking advertisements from all over the world  Teacher Resource (in PDF format) which includes: - How to run The Critics’ Choice - 2 additional lesson plans that focus on developing critical literacy skills - Teacher evaluation form - Student grading sheet - Background information on smoking in Australia

8. Distribution  The Critics’ Choice is suitable for upper primary and secondary school students  registration and distribution varies between States and Territories -distribute to every school within State/Territory -invite schools to register to receive DVD

9. Running the activity  teacher screens 12 anti-smoking advertisements to class  students rate each advertisement (on a scale of 1 to 5)  students nominate an overall winner and record why it is the winner  teacher facilitates a classroom discussion  teacher returns results and evaluation back to organisation

11. Uptake in Victoria YearDVDs student grading distributed participation sheets 2000184 22,434 2,286 2001403 36,436 5,403 2003356 30,648 8,263 2004386 28,259 10,664 2005517 75,213 18,588 2006999 100,454 10,536 20071,600150,943 N/A

12. Uptake in WA YearDVDs student grading distributed participation sheets 2001252 N/A N/A 2002251 N/A N/A 2003298 21,163 3,994 2004257 17,964 3,839 2005285 17,204 4,095 2006338 22,136 13,660 2007290 23,989 N/A

13. Uptake in NSW YearDVDs student grading distributed participation sheets 2003 ~3,200 N/A 9,346 2004 ~3,200 N/A N/A 2005 ~3,200 N/A 20,097 2006 ~3,200 N/A 16,000 2007 ~3,200 N/A N/A

14. Evaluation findings  The Critics’ Choice is mostly run within Health Ed, Personal Development or PE  over 95% of schools reported that The Critics’ Choice was consistent with their school’s Drug Education curriculum  most common responses to what teachers liked most about The Critics’ Choice: - the variety of advertisements in the compile - students are highly engaged in the activity - the Teacher Resource is easy to use

15. Evaluation findings  over 65% of respondents reported they would not change anything about The Critics’ Choice  more common suggestions for improvement: - more Australian advertisements - more advertisements with graphic images  100% of responses reported they would like to participate in The Critics’ Choice the following year

16. Looking to the future  12 new advertisements already secured for 2008  ads from Australia, Canada, New Zealand, South Africa, UK and USA (Vermont, Virginia and Washington State)  5 ads from Australia  recruit other groups/orgs that have a youth focus  increased awareness about accessing Teacher Resource on the DVD

17. Acknowledgments  NSW Department of Education  The Cancer Council Queensland  Quit Victoria  The Smarter than Smoking Project, WA  Making Smoking History Campaign, WA

18. Further information  Bianca Crosling Prevention Project Coordinator Quit Victoria bianca.crosling@cancervic.org.au