1. Strategic Leadership session 3
Strategic Vision, Mission and Fit
Explore the changing nature of vision and mission
In a complex and dynamic environment
Robert Jones
© Robert Jones 2015

2. What is our purpose?
What business are we in?
What is our Mission Statement?
What is our Vision?
Discuss (briefly)

3. Communicating Organisational Purposes
Corporate Values principles guiding actions
Vision/Mission Statement of overriding direction and purpose of organisation
Goals Overall outcomes desired
Objectives Statement of specific outcomes to be achieved
Specific – e.g. financial, market-based
Measurable - KPIs
Achievable
Relevant
Time constrained

4. What are the mission statements for your own organisations?

5. Agile Adaptable Capable

6. Protecting Our Nation’s Interests

7. Securing Britain in an Uncertain World

8. Whose mission statements are these?
Organisation A:
We are a team of over 500,000 people in 12 markets dedicated
to providing the most compelling offer to our customers.
Organisation B:
We improve services by managing people, processes, technology and assets more effectively.
Organisation C
To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers

10. Expectations and Purposes
Exhibit 4.1
Johnson & Scholes (2005)

11. What challenges do you face with your Mission?
How do these factors influence your capabilities?
Discuss (briefly)

12. Strategy Fit ?
Mission statement
Fit
or mismatch?
Capabilities

13. Determining “fit” – EVR Congruence
Effective decision making balances resources, environment and values
Environment
Externalities
Political
Economic
Socio-cultural
Technological
Environmental
Market
Customers
Competitors
Resources
Organization
Operations
Assets
Competences R E V
Values
Expectations of
Stakeholder groups
Management style
Leadership
Culture
Adapted from Thompson 1999
© Robert Jones 2014

14. Public Sector Portfolio Matrix – the political “fit”
Source: J.R. Montanari and J.S. Bracker, Strategic Management Journal, vol. 7, no. 3 (1986), reprinted by permission of John Wiley & Sons Ltd.
Exhibit 6.9
Johnson & Scholes (2005)

15. Strategic Vision, Mission and Fit
Recap main points
Q&A