1. ROLE OF STAKEHOLDER AWARENESS AND WATER LITERACY IN INDIAN SCENARIO Isly Issac, Adarsh M. S. & K. Vysakh Assistant Director, Central Water Commission, New Delhi, India

2. INTRODUCTION F reshwater – Scarce natural resource. Indian water resource scenario – High spatial and temporal variation. Challenges in India – High population. – Inevitable development. – Effect of climate change.

3. WATER LITERACY What? Education and awareness of water as a resource. Why? India – moving towards water scarcity. Water literacy – Key tool in water resource management. – Aims to bring behavioural change in all the important stakeholders.

4. Youth STAKEHOLDER CLASSIFICATION Rural UrbanIndustrial Water quantity. Water quality. Level of education. Ease of knowledge dissemination. Emphasis on future generation.

5. STRATEGY 3 Staged Approach Stakeholder Classification Identification of Water Literacy Topics Modes of Dissemination Policy Interventions Water Literate Stakeholder Feedback

6. YOUNG GENERATION Better school infrastructure. Incentives for water trained teachers. PRIMARY SCHOOL

7. YOUNG GENERATION Water in science syllabus. Additional budget allocation under water awareness creation head. HIGH SCHOOL

8. YOUNG GENERATION Compulsory subject with significant practical component. COLLEGE

9. YOUNG GENERATION Special scholarships for water related research Student exchange- state of art technology RESEARCH SCHOLARS

10. RURAL POPULATION Performance targets for agricultural functionaries. Policies to enhance participation of women. Funding to NGOs working in water sector. Subsidies for new technologies. Encouraging action research. Soil health cards. Aadhar linked fertilizer distribution.

11. URBAN POPULATION Water pricing and rationing. Subsidies for manufacture of efficient water fixtures. Compulsory rainwater harvesting. Legislative measures to ban water intensive plumbing system.

12. INDUSTRIAL USERS Polluters to pay. Subsidies for water efficient technologies. Subsidy for PPP models. Tax rebates. Policy Interventions Polluters to pay. Subsidies for water efficient technologies. Subsidy for PPP models. Tax rebates.

13. CONCLUSION

14. THANK YOU!