1. Destination Recovery – the contribution of air services 13 Sep 2009

2. Changi Airport Singapore Tourism Air Hub Tourism Hub Aim: Singapore to be a vibrant air hub Aim: Singapore to be a destination of choice for visitors from all over the world Excellent air connectivity helps boost tourism Destination appeal helps sustain air services Strong Collaboration

3. Collaboration To Enhance Singapore’s Appeal as a Destination and Air Hub 1.Joint marketing partnerships with airlines 2. Joint marketing to airlines

4. e.g. Using signature events such as the Great Singapore Sale (GSS) as levers for travel e.g. In market advertisements e.g. Partner Low Cost Carriers on value travel packages BOOST Demand – “2009 Reasons to Enjoy Singapore” e.g. City Advantage for the Business Traveler 1. Induce Travel 3. Enhance Value4. Induce Spending 2. Making Right Noise at the Right Market

5. BOOST Partnership – Stretching the Dollar SQ-CAG-STB Partnership Singapore Stopovers & SIA Holidays Jetstar Asia Silkair Airlines Trade China Southern Airlines, China Eastern Airlines, Xiamen Airlines Hotels Group Travel Incentive Scheme Online Travel Portal Hijack Initiative Zuji Travelocity Tiger Airways Creation of Accommodation Portal