1. ULI Symposium: Central City Commercial Development 1988

2. ULI Symposium: Central City Commercial Development 1988

3. ULI Symposium: Central City Commercial Development 1988

4. ULI Symposium: Central City Commercial Development The Portland Plan - an inclusive, citywide effort to guide physical, economic, environmental, social and cultural development over the next 30 years. 2008

5. ULI Symposium: Central City Commercial Development COMP PLAN ELEMENTS Other Policies Housing Policy Economic Policy Public Facilities Finance element Physical Development Amount, location, type of development Transportation system Watersheds / green systems PORTLAND PLAN Comprehensive Plan Long range policy plan State mandated policy areas Other policy areas important to the City Strategic element Near term initiatives Define strategies + priorities Set success measures Work w/ partners Portland Plan / Central Portland Plan

6. ULI Symposium: Central City Commercial Development Climate Change & Energy Framing Issues for the Portland Plan Affordability & Accessibility Human Health & Safety Economic Prosperity & Creative Vitality Distinctive & Well- Designed Places High-Performing Natural Systems New Ways & Means Cultural Diversity & Inclusivity

7. ULI Symposium: Central City Commercial Development 2011 POLICY DIRECTION + SCENARIOS Translate goals into choices and policy direction PLAN DEVELOPMENT Translate direction into recommended policies IMPLEMENTING PLANS Translate into specific Comp Plan maps, projects list, actions 2010 June 2009

8. ULI Symposium: Central City Commercial Development CENTRAL CITY COMMERCIAL DEVELOPMENT CENTRAL CITY ROLE IN THE REGION: Securing and growing role ECONOMY: Growing demand - Businesses and Tenants Employers and Jobs Shoppers Institutions Residents DEVELOPMENT: Growing supply - efficient, cost competitive, lasting quality, sustainable CIVIC QUALITY AND DESIGN: Providing for distinctive, successful and lasting places TRANSPORTATION: Addressing congestion, competitive advantage NEEDS OF PEOPLE

9. ULI Symposium: Central City Commercial Development Growth by year 2030 Population 20052030Growth 4-county 1,945,4002,857,600912,20046.9% Portland 537,700 647,300109,60020.4% Central City 24,00076,90052,900220.1% Employment 20052030Growth 4-county 1,044,5001,664,300619,80059.3% Portland 437,300 600,200162,90037.2% Central City 147,200200,00052,80035.9% (from Metroscope Gen. 2.3)

10. ULI Symposium: Central City Commercial Development Competitiveness Target sectors Space needs Barriers Key Opportunities Higher Education Art + Culture Retail Sustainability Equity + Affordability Economic Development

11. ULI Symposium: Central City Commercial Development Retail Continue competitiveness of retail core Multiple retail districts Barriers Large format, nationals, and local independent retailers Economic Development

12. ULI Symposium: Central City Commercial Development Role of Central City industrial areas Strengthening CEID and Lower Albina What must be considered before reducing or changing “industrial sanctuary?” Economic Development

13. ULI Symposium: Central City Commercial Development 2030 growth 52,900 population 24,500 households 52,800 employees Land Total: ~3000 ac. Public ROW: 1000 ac. River: 450 ac. “redevel”: 403 ac. “Redevel.” land capacity (sf) Existing devel: 103 M Base FAR: 96 M Base + bonus: 149 M Projection: 118 M

14. ULI Symposium: Central City Commercial Development Central City Concept Plan 1988 Provide a successful arrangement for the amount of growth desired. Provide for a successful mix of uses, places and districts. Support the character and focus of districts - critical mass, identity, livability, and competitive advantage. Serve with transportation and other services. Meet other public objectives. HOW TO ALLOCATE FAR?

15. ULI Symposium: Central City Commercial Development FLOOR AREA RATIO (FAR)

16. ULI Symposium: Central City Commercial Development BONUS + TRANSFERS Cost of providing bonus amenity per Square foot of bonus area

17. ULI Symposium: Central City Commercial Development 2025 V/C ratio CONGESTIONTRANSIT USE

18. ULI Symposium: Central City Commercial Development FLOOR AREA RATIO (FAR)HEIGHT

19. ULI Symposium: Central City Commercial Development

22. PARKING Adopted 1995 Adopted by DEQ for Carbon Monoxide Plan Manage the supply of parking to: Meet business and residential needs Manage congestion Meet air quality requirements Promote transit use Fairly allocate parking Encourage redevelopment of surface lots

23. ULI Symposium: Central City Commercial Development Options for reducing size of downtown waterfront and south park blocks URAs Estimate potential of new districts – TIF generation, “blight” Create new district w/ first round of sub-district plans Future of urban renewal follow-up

24. ULI Symposium: Central City Commercial Development Options for reducing size of downtown waterfront and south park blocks URAs Estimate potential of new districts – TIF generation, “blight” Create new district w/ first round of sub-district plans Future of urban renewal follow-up

25. ULI Symposium: Central City Commercial Development www.portlandonline.com/portlandplan/