1. Strategic Communications Project Results Napa Valley Unified School District July 17, 2008 Prepared by NewLevel Group

2. 1 Project Overview Phase I: Conducting an Internal & External Communications Assessment Phase II: Creating a Strategic Communications Plan Phase III: Implementing the Strategic Communications Plan

3. 2 Project Objectives Communication channels Audience preferences Be proactive Engage community Work with media User-friendly tools

4. 3 Project Results: Assessment − Communications Strengths: The Superintendent, Email, and Voicemail − More, Better Use of Internet and Technology − More News Needed − Customer Service − Beyond Board Meetings

5. 4 Project Results: Plan Develop key messages that stick with stakeholders Standardize communications content and channels Establish a customer service mentality Improve communications with Latino parents/community Improve district computer technology Improve communications via NVUSD website

6. 5 Project Results: Implementation −Key Messages −Press Releases & Story Pitches −FAQs, Talking Points −Superintendent’s Messages, Letters to the Editor −Customer Service Training −Other priorities addressed

7. 6 Key Learnings What worked: 1. Proactive 2. Consistent 3. Concise 4. Community input 5. Team approach What could be improved: 1. More timely info 2. Enhanced website and email

8. 7 Wrap Up/Q&A −On time and on budget −Achieving goals −Next steps identified

9. Strategic Communications Project Results Napa Valley Unified School District July 17, 2008 Prepared by NewLevel Group