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Hosting an Event and How to Fill A Room to Capacity Marty Harger 1/7/12.

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Presentation on theme: "Hosting an Event and How to Fill A Room to Capacity Marty Harger 1/7/12."— Presentation transcript:

1 Hosting an Event and How to Fill A Room to Capacity Marty Harger 1/7/12

2 GREAT Turnouts Require Planning Ahead Location Event Title Communication Inviting/Promoting

3 Location, Location, Location Outdoor picnic? Condo complex? Private home? Nearby Hotel?

4 Your Event Title Keep in mind…What’s In It For Them?

5 Communication Advance Notice Personal invitations Phone calls Social Media (Facebook, MeetUp, Twitter) Advertise to your list (e-mail)

6 Be a product of the product – be an experienced user Tell YOUR good stories (“Facts Tell Stories Sell”) Be Excited, Be Normal (Relaxed Intensity) no firehosing use curiosity In person or On the phone BEST WAY TO INVITE THEM TO GET A TURNOUT?

7 Steps To Invite That Insure Success BEFORE THE EVENT – Sampling experience (what IS this doTERRA stuff?) Provide a POSITIVE product experience BEFORE the Event – 3 Way Call (addressing THEIR interests) with an “expert” in your upline – THEN get them to turn out and FILL THE ROOM!

8 Urgency About Attending Important for Health? Relevant to Needs? Limited Seating? Special Guest? Financial Opportunity? Explain briefly: WHY doTERRA? Why Now?

9 What is in it for them? WIIFM? Why should they listen? Incentives for guests? Incentives for your team to bring guests? How To Promote An Event

10 Where are you spending your time to generate interest in your event? 80/20 philosophy 80% Prospecting/Recruiting 19% Training 1% Problem-Solving

11 At The Event Pick Them Up Be Prepared Set Yourself on Fire Watch Body Language Words Scale of Influence Be the Messenger Consistent Schedule/Consistent Effort To Fill

12 Pick Them Up! If you pick them up – they will show up! Works well for friends & family

13 Be Prepared with Products & Materials Product Display Tables Enrollment Forms & Pens Samples

14 Set Yourself On Fire

15 Watch Your Body Language

16 Keep returning to WHAT IS IN IT FOR THEM? Less pain Reduce toxins Lose weight Eat healthier Lower cost of health care Remember not only to say the right thing in the right place, but to leave unsaid the wrong thing at the tempting moment. – Ben Franklin Words

17 Be The Messenger, Not The Message LET THE TOOLS DO THE TALKING

18 Create A Consistent Event Schedule New Year New You opportunity Jan-Feb ‘12 Plan your calendar at LEAST 2 months in advance…list all dates! Have “Our Next Class” planned, printed and ready to hand out at each class Encourage/reward repeat attendance when they bring a new friend!

19 Two Exposures A Day = A Consistent Effort To Succeed!

20 Follow These Tips and Fill Your Room to Capacity!

21 Scale of Influence Boss Doctor Influential Community Ppl Employee Children People who serve you In more of a position for you to “tell” them they will want to attend In more of a position for you to “ask them if they would attend


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