1. LIFESPAN OF A PRODUCT Assignment 9 Allison Ruhl

2. INTRODUCTION  Companies create products wanting to gain profit  They don’t expect the product to last forever  Each product has it’s own life cycle  Exact shape and length is not known  Companies first have to create a product idea and development  Then the product will be entered into the introduction stage  Here will be the determining factor whether a product will fail or succeed  If product succeed it will continue through the product life cycle stage  If product fails it’ll be taken off the market

3. TWO AVAILABLE PRODUCTS  Shyp (New)  A shipping company  Lies within the growth stage  Has two locations  Handles over 25,000 shipments  Makes a profit  Shipping cost  Pickup fee  UPS (Established)  A shipping company  Lies within the maturity stage  Has already meant it’s growth stage  Is well-known  Continues to make profit without declining  Is located all over

4. DIFFERENCES/SIMILARITIES  Shyp  Will get a shipment box and packaging essentials for you  Will pickup shipment  Easier for customer, less hassle  Unsure of shipping guidelines  Will deliver shipment  Two locations  UPS  You have to get a box for the shipment  You have to take to post-office or shipment location to be shipped  More complicated for customer  Has multiple shipping guidelines  Is already well-known  They will deliver package  Many locations

5. FAILED PRODUCTS  Cocaine the drink  Introduction stage  Failed because it used drug references  Falsely claimed it would treat diseases and act a dietary supplement  Used a powdery like substance as the label  Retailers refused to sell it  FDA took off market  Pepsi A.M.  Introduction stage  People thought it could only be drank before noon  Had 30% more caffeine  Was supposed to replace coffee  No demand for breakfast soda  “Didn’t taste good steaming hot”  Took off market in a year

6. CONCLUSION  Not all products will succeed, in fact, not many will at all  Promoting plays a significant role  You want to make sure product is well advertised  Introduction stage is very important  This will be one of the leading factors whether a product will fail or succeed