1. Best Practices for Professional Uses of Social Media Lori Delaney Candice Hogan March 23, 2011

2. http://tinyurl.com/5uuffkp

3. Social Media Sites

4. Potential Uses Individuals – Facebook Profile – Twitter Account – YouTube Account – LinkedIn Account Does anyone have any of these accounts? Projects/groups/books – Facebook Fan Page – Facebook Group Page – Twitter Account – YouTube Account

5. General Rules Broad concepts, rules, laws, and expectations apply to all communications mechanisms including e-mailing, giving a presentation, conversing in a meeting, etc. Be mindful of distinguishing between your personal and professional lives. Respect privacy of others. Ask for help. Story Time

6. Specific Settings and Examples Facebook: – National Children’s Study Facebook Fan Page – CPC Facebook Fan Page Twitter: – @CPCLibrary

7. NCS Facebook Fan Page Wall Tab

8. NCS Facebook Fan Page Info Tab

9. NCS Facebook Fan Page Privacy Tab

10. NCS Facebook Fan Page Photos Tab

11. NCS Facebook Fan Page Photos Detail

12. NCS Facebook Fan Page Newsletter Tab

13. NCS Facebook Fan Page Media Tab

14. NCS Facebook Fan Page Events Tab

15. NCS Facebook Fan Page Events Detail

16. NCS Facebook Fan Page Permissions Detail

17. CPC Facebook Fan Page

18. CPC Library Twitter Public View

19. CPC Library Twitter Admin View

20. CPC Library Twitter Privacy Settings

21. CPC Library Twitter Saved Searches

22. Special Considerations Research participants’ confidentiality Naming conventions for multiple profile names Include CPC & UNC and include any standard acknowledgements Funding agency personnel review and/or approval Personal and professional lives are really blurry What happens in Vegas, stays on Google, Facebook, Twitter, etc.

23. Other Considerations Don’t know where to start? – Cultivate your perspective, expertise, community – Start with one and participate. Don’t need to do all. – Follow/Like other accounts to see the range of uses – Can “curate content” ahead of time to control message Keep up-to-date on privacy settings and options Include accounts in e-mail signatures, on nametags & presentations, business card.

24. Resources CPC Social Media Guidelines (handout) Name checker: http://namechk.com/ http://namechk.com/ Facebook Pages Redesign: http://mashable.com/2011/02/10/facebook-pages- redesign-2/ http://mashable.com/2011/02/10/facebook-pages- redesign-2/ Personal Facebook Privacy Guide: http://mashable.com/2011/02/07/facebook-privacy-guide/ http://mashable.com/2011/02/07/facebook-privacy-guide/ Six Steps for Checking your Facebook Privacy: http://chronicle.com/blogs/profhacker/six-steps-for- checking-your-facebook-privacy/30402 http://chronicle.com/blogs/profhacker/six-steps-for- checking-your-facebook-privacy/30402 UNC Social Media List: http://www.unc.edu/social/index.htm http://www.unc.edu/social/index.htm