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Member Engagement | 1 Membership Engagement: The Key to Retention Developed for Rotary District 6510 Assembly, April 23, 2016 by Membership Development.

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Presentation on theme: "Member Engagement | 1 Membership Engagement: The Key to Retention Developed for Rotary District 6510 Assembly, April 23, 2016 by Membership Development."— Presentation transcript:

1 Member Engagement | 1 Membership Engagement: The Key to Retention Developed for Rotary District 6510 Assembly, April 23, 2016 by Membership Development Chairs, Deborah Frey & Mike Russel

2 Member Engagement | 2 What do we mean by engagement? What are some best practices for member engagement and retention? What is the MGO resource? Membership Growth Opportunities What We Need to Know Today!

3 Member Engagement | 3 What is “Engagement?” Engagement can mean many things…

4 Member Engagement | 4 What is “Engagement?” Engagement is Knowing your Members!

5 Member Engagement | 5 What is “Engagement?” Engagement is Reaching Out to Members  Reach Out Before They Opt Out!

6 Member Engagement | 6 What is “Engagement?” Engagement = Rotarians at Work!

7 Member Engagement | 7 Engaging by Audience Separate Strategies for Separate Segments There is no “One” way to solve an engagement problem

8 Member Engagement | 8 Engaging New Rotarians: Welcome New Members into Your Rotary Family! Key Things to Remember What do they expect? Find out what they want & what they hope will happen. Share your club projects & social activities. The Induction Ceremony is a Milestone event! (Not just another meeting). Your new member should feel as if they’ve arrived “home”.

9 Member Engagement | 9 Engaging New Rotarians: Welcome Them! You Have So Many Resources! Rotary.org! New member orientation Activities & socialization Learn their interests, strengths and goals  “What do YOU want to do in Rotary?” Recognize & celebrate new members! It’s a BIG deal! New member mentor program

10 Member Engagement | 10 New Member Orientation: Rotary history & achievements Opportunities to serve Rotary policies & procedures What is it to “Be a Rotarian”?

11 Member Engagement | 11 After Orientation:

12 Member Engagement | 12 Mentor’s Responsibilities: Introduce to every club member Accompany to club meetings Ensure involvement in the club Keep them informed! Special meetings & social events Monitor attendance Reinforce club policies & procedures

13 Member Engagement | 13 Family Involvement: Invite family members to attend Rotary meetings and to participate in club projects

14 Why do some members stay less than 1 year? Retention Assessment

15 What about a member who stays for only 3-5 years? What is happening here? Retention Assessment

16 Member Engagement | 16 Engaging Experienced Rotarians: Engaged “Seasoned” Rotarians are some of our most valuable club assets. They bring the 3 T’s: 1.Talent (expertise) 2.Time (hours to invest) 3.Treasure (knowledge & expertise to impart)

17 Membership Growth Opportunity Checklist (Handout) – Gather Member Data/Assess Your Club – Survey Your Club – Member Attraction – Member Engagement – Strengthen Your Club – Build Dedicated Membership Teams – Develop A Plan Of Action Website Resources – MGO & Facebook Learning How to Fish

18 Member Engagement | 18 Membership Is Too Large For Just One Person 1.Next Week, Identify your Membership Chair! 2.Have them contact us! We can help with Action Steps for: New/Prospective Member Orientations Mentoring Surveys Using Social Media & Other Publicity Tools Identify/Sponsor New Clubs

19 Member Engagement | 19 Questions? Share with us! Let’s build our vibrant District 6510 membership NOW! Let us know how we can help you to build your club! CONTACT: Mike Russel & Deb Frey District 6510 Membership & Retention russelmj@att.net freyworks@gmail.com

20 Member Engagement | 20 Thank you! Now Go Build Your Clubs!


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