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April 13, 2015 MDC meeting Sheraton, Amsterdam Airport.

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1 April 13, 2015 MDC meeting Sheraton, Amsterdam Airport

2 Minutes from last meeting, Sept 1, 2014 SH show Kim G the MDC strategy presentationDone EuroTrak Netherlands: SH write Oticon, Phonak, WidexDone EN 15927: Smiley or similar? Discuss with AEADone Follow-up with Mark LayreynsDone Common stance, EHIMA general + PSAPsDone Awareness project, March 3-4 SH contact Shelly re hearing loss and disability yearsDone SH remind Commissioners that Shelly is comingCancel. WHO press release: use social mediaDone Push poster campaign through social mediaDone SH try to get Danish ”Høreforeningen” onboard.Done SH send campaign graphics to MDCDone Hörselbron:SH discuss future cooperation with Peter NordqvistOngoing SH send Peter’s presentation to MDCDone EuroTrakSH invite Anovum to AmsterdamDone SH follow up with Danish manufacturers’ association, LFHDone SH send Swiss presentation to MDCDone 2

3 Today’s agenda Opening. Approval of minutes & today’s agenda Hear-it and social media strategy Common stance papers: EHIMA and PSAPs EuroTrak: ANOVUM presenting IRC: MDC to suggest research topics? Revision of EN 15927 SH performing for individual members Next meetings: CPH, Sept 7 and Oct 19 Misc (incl. Statistics, IOM project, EMHF) Summary of today’s decisions = Board presentation 3

4 Hear-it Social Media Strategy Special presentation

5 Common stance: EHIMA See Board presentation

6 Common stance: PSAPs See Board Presentation

7 EuroTrak 2015 ANOVUM presentation

8 EuroTrak updates JapanTrak and EuroTrak Italy Surveys going on right now Norway: Postponed Denmark SH has contacted local manufacturers’ associaion (LFH) with info that other stakeholders (chains + Hearing Impaired’s Association) are willing to co-fund. No reply. Belgium Big interest from Amplifon, - but not from Lapperre. 8

9 MarkeTrak in the US Survey presented to HIA Board on March 6 by Jan Kihm SH has not received it Next steps: –US articles to be written by Harvey ??? –”Global” article to be coordinated with Anovum and HIA

10 IRC MDC to suggest topics

11 Revision of EN 15927

12 EN 15927 On Budget 2015 proposal with 10 k € AEA will pay the other 10 k € AFNOR have arranged meeting with AEA April 9 Mark Laureyns will keep us updated 12

13 SH performing for individual members Feb 5: On Health Technology panel in Danish Embassy in Warsaw. Invited by Widex, but actually representing the industry.

14 Next meetings Copenhagen Admiral, Sept 7, 2015 Copenhagen Admiral, October 19 (with Board meeting) Then?

15 Misc. Statistics European Men’s Health Forum IOM: Accessible and Affordable Hearing Healthcare

16 European Men’s Health Forum Prof. Ian Banks

17 EMHF March 3: SH met with Ian Banks, Mark Laureyns (AEA) and Paul Breckell (Action on Hearing Loss) Three outcomes of meeting: –EMHF will include hearing and hearing loss in future activities –SH will consult & participate in their next Roundtable discussion in Copenhagen –EMHF will come up with proposal for a ”user’s manual on hearing loss” (similar to a successful brochure on vision). AEA and EHIMA to contribute with content – and money?? Possible pilot country: Belgium

18 IOM project Accessible and Affordable Hearing Healthcare

19 IOM: Project Scope 1 Provide a contextual background addressing the importance of hearing to individual and societal health, productivity and engagement. This may include issues such as isolation, social connectivity and well-being, as well as economic productivity.

20 IOM: Project Scope 2 Address Federal regulations for hearing aid dispensing: The current federal regulations include the requirement for a medical evaluation by a licensed physician (or a signed waiver of this requirement) prior to dispensing a hearing aid in order to promptly identify treatable medical conditions that cause hearing loss. Do the current regulations provide a clinically meaningful benefit to adults with hearing loss?

21 IOM: Project Scope 3 Address Hearing Health Care (HHC) access and affordability How can affordability of HHC, including consideration of third-party payment and alternate hearing assistive technologies/services, be improved? How can current delivery models (system and provider) be utilized or modified to improve access to HHC? What innovative approaches (e.g., telehealth, mobile health, team- based care) can be used to increase both the access to and affordability of HHC? What are the specific challenges for select populations (e.g. older adults, transitioning young adults)?

22 IOM: Project Scope 4 Provide recommendations aimed both at solutions that are implementable and sustainable in the short term as well as those that may require a longer timeframe for implementation. In the circumstance where robust evidence is lacking or absent, the IOM committee will be encouraged to make recommendations based on sound scientific reasoning in the context of the current healthcare environment.

23 IOM: Committee Members Brenda Battat Karen Cruickshanks Judy Dubno Richard Ellenson Barbara Evans Ellen Flannery Darrell Gaskin William Hazzard Frank Lin Nicole Marrone Jose Pagan Debara Tucci Nobody representing the industry.

24 IOM: Next meetings The committee has scheduled a number of meetings within the 2 year project period. First three meetings open to all – incl. web participation First meeting: April 27, in Washington DC. Carole Rogin, HIA, will try to participate. Should we ask the Board for special recommendations?

25 Summary of today’s decisions


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