1. Safer Cigarettes The Tobacco Industry & “Safer” Cigarettes

2. Tobacco’s Toll 440,000 U.S. deaths each year 80% of youth try cigarettes before their 18 th birthday Kills 1/3 of the people who use it

3. Quitting Time 70% of smokers want to quit 41% of smokers attempt to quit 5% of smokers succeed each year It takes an average of 11 quit attempts to succeed

4. “Lights”

5. The 1950s: Filters are added The 1970s: Lights are launched The 1990s & ’00s: “Safer” cigarettes are launched The T.I. Reacts

6. The 1950s

8. The 1970s

9. The 1970s

10. The 1990s

11. A Safer Cigarette

16. The Result It’s a cycle New products are launched Smokers believe new products are “safer” It’s your job to let people know …