1. IP + Standards Michael Lin Senior Counsel – Patents Procter & Gamble Beijing, Sept. 4, 2009

2. 2 The intersection of IP and Standards P&G is not an electronics company P&G is not a telecommunications company P&G is not a 3G phone maker So what does P&G know about Standards?

3. 3 Global Beauty & Grooming Global Household Care Global Health & Well-Being Billion-Dollar Brands

4. National Laundry Standard Minimum “active” level 13% actives – measured via ethanol extraction Performance standard Tests based on Carbon Black Hand-made test samples = high variability Drafted in 1950s: To safeguard product quality To protect consumers To be good corporate citizens

5. 5 Actual Result The tests are not consumer relevant The test is highly variable Narrowly-focused on traditional surfactant technology Prevents upgrading products with advanced technology Conflicts w/ sustainability goals Can not reduce oil-based derivatives Promotes the use of inefficient materials While we pass… Worse yet…

6. Therefore, our reccomendations Standards must: Be relevant to consumers Allow innovation Be reproducible Allow future new forms (gels, unit dose, liquids, aerosols)

7. Any Questions?