1. 2011 Aquaculture Forum Trout Trail Discussion

2. Trout Trail Participants Prospective Members  Pipestem Resort State Park  John Roberts Fly Fishing  Harman's North Fork Cottages  Escatawba Farms  Mossy Creek Fly Fishing  Rose River Farm  Casta Line Trout Fishing  Meadow Creek Trout Farm  Smoke Hole Outfitters and Resort

3. Trout Trail Participants Prospective Partners  Alleghany Highlands Chamber of Commerce  Virginia Tourism Corporation/Authority  Lexington and the Rockbridge Area Tourism  West Virginia University

7. Title of the Organization

8. Web Site Domain Name

9. Organization Slogan

10. Brochure Contents Everyone has been provided with two brochures:  Template (as show previously)  Example (has text and information) The example brochure was generated from the responses of the survey. Please take a look at the brochures, we would like to discuss them. Final brochure design will be done by a graphic artist

11. Member Benefits In the first online survey that was conducted, participants were asked to rank what they wished to gain through membership.  80% Increased Business  60% Higher Return Rates of Clients  80% Cooperative Marketing  80% Referrals with other Members  70% Better Client Experiences  90% Packaging with Other Members

12. Member Services What services do you want the Trout Trail Organization to provide you, as a member?

13. Willingness to Pay In the first survey, members were asked how much they were willing to pay:  63%: $250  25%: $500  12%: $>$1000 Tiered Membership Yes – 22% No – 11% Not Sure – 22% More Info - 45%

14. Membership Fees Operational Costs Professional Development Marketing Costs  Website  Brochure Tiered Membership More amenities Higher dues Those that only provide stream access vs. lodges with guides and other opportunities.

15. Meeting Times From the 2nd survey  33% Semi- annually  33% Quarterly  11% Monthly  11% Bi-monthly  11% Not Sure How should the meetings take place? (Top 3 Options) 100% Email 75% Face to Face 75% Conference Calls Should there be multiple options?

16. Wrap Up Additional comments, concerns, or suggestions?