1. A world you like. With a climate you like. The EU flagship communication campaign for climate action

2. The aim: raising awareness for the benefits of moving towards a low-carbon society

3. Choosing a positive approach: focus on empowerment & co-benefits

4. A campaign to show the low-carbon society can be achieved today EconomyEcology NECESSARY AFFORDABLE Awareness POSSIBLE Protects the climateFosters economic benefitsEncourages application ! ! !

5. THE CAMPAIGN The campaign in short SOCIAL MEDIA MEDIA RELATIONS THE WEBSITE PROMOTIONAL MATERIAL EVENTS

6. Exploring the low-carbon lifestyle on the central campaign hub: http://world-you-like.europa.eu Interactive landscapeArticles and campaign newsSuccess stories

7. CAMPAIGN PHOTOS AND GRAPHS flickr.com/eucli mateaction/ Social media to discover the world you like and to join the debate THEMATIC PIN BOARDS pinterest.com/ euclimateaction CAMPAIGN NEWS twitter.com/EU ClimateAction SUCCESS STORY VIDEOS youtube.com/ euclimateaction “DEBATES SOCIALTAINMENT LIVESTREAMING OF EVENTS facebook.com/ EUClimateAction

8. Europeans are invited to showcase their own contributions to a world you like

9. Innovative solutions from all over Europe will be promoted through the campaign

10. Over 150 partners support the campaign in spring 2013

11. 159 Partners from 27 member states 53 Non-profit organisations 30 Business associations 15 Private companies 9 Academia 8 Media 44 Public authorities

12. The dialogue continues: events upcoming in seven countries Madrid, Spain 17 th April Lisbon, Portugal 6 th June Milan, Italy 7 th June Warsaw, Poland 17 th May Vilnius, Lithuania 22 th May Copenhagen, Denmark 31 October Sofia, Bulgaria 28 th May

13. Join! And help creating...