1. © Emerging Strategies 2007 7/6/20161 LICENSE DEVELOPMENT

2. © Emerging Strategies 2007 7/6/20162 Team Bill Bonk IP University of Michigan, BSME Ford Motor Co., Lear Siegler Seating Corp., Parker Majestic Machine Tool Co., Engineer Michigan State University, JD cum laude Dykema Gossett, Intellectual Property Attorney Neil Swiacki Marketing Michigan State University, BA Advertising Western Michigan University, MBA Marketing Chrysler, Budget, MassMutual, JM Huber Inventor/Patent Holder

3. © Emerging Strategies 2007 7/6/20163 Opportunities for Licensing Provisional patents and inactive disclosures are additional potential opportunities

4. © Emerging Strategies 2007 7/6/20164 Methods for Securing Licensing Web PostingRolodexYellow Pages Emerging Strategies Identifies Nonobvious Applications Identifies Nonobvious Markets Educates potential users Cultivates Need Engages Potential Licensees Locates Strategic Partner Maximizes Revenue Produces Results Cost Effective YES NO MAYBE NO MAYBE NO MAYBE YES MAYBE NO MAYBE YES MAYBE

5. © Emerging Strategies 2007 7/6/20165 License Converting Opportunities into Licenses

6. © Emerging Strategies 2007 7/6/20166 License Development Steps Determine Technology “Essence” Identify Potential Applications for Technology Identify “Fields” for Applications Identify Potential Impediments/Opportunities and Interested Parties by Field Identify Markets for Applications and Fields Identify Relevant Companies in Markets Identify Products that Could Employ Applications Step 1 IP Analysis Step 2 Marketing Analysis Step 3 Strategic Engagement Prioritize Potential Licensees Engage Priority Candidates

7. © Emerging Strategies 2007 7/6/20167 Step 1: IP Analysis Identify Patent For Licensing Identify Patents Related to Features Ascertain Fields and Applications For Features Identify Related Businesses in Each Field Sortable Database Of Fields and Businesses Identify Proprietary Features of Patent Identify Patents on Technology that Could Incorporate Features

8. © Emerging Strategies 2007 7/6/20168 Step 2: Marketing Analysis Market Identification Company/Product Identification Identify Potential Users Competitive Landscape Prioritize Potential Candidates

9. © Emerging Strategies 2007 7/6/20169 Step 3: Strategic Engagement Maximum Revenue Cross Licensing Business Partnerships Mass Mail Direct Mail Follow Up Telephone Call Telephone Introduction Direct Mail Follow up Seminar In-House Presentation PrioritizeEngagement Options

10. © Emerging Strategies 2007 7/6/201610 Example: Step 1: IP Analysis Identify Patent For Licensing Ascertain Fields and Applications For Features Identify Related Businesses in Each Field Identify Proprietary Features of Patent Identify Patents Related to Features Identify Patents on Technology that Could Incorporate Features

11. © Emerging Strategies 2007 7/6/201611 Market & Competitive Landscape Potential licensing revenue Royalty Calculation Example: Step 2: Marketing Analysis

12. © Emerging Strategies 2007 7/6/201612 Example: Step 3: Strategic Engagement Prioritize Product Development Management Marketing Management Engineering Emissions Product Development Government Affairs Environmental Affairs Product Development Management Marketing Management Engineering Product Development Management IdentifySelect Contact Select Medium Direct Mail Brochure Phone call Mass Mail Brochure Selective follow up Mass Mail Brochure Maximum Revenue Cross Licensing Business Partnerships

13. © Emerging Strategies 2007 7/6/201613 Contact Information Emerging Strategies emergingstrategies.com 301.915.0950 7416 Lynnhurst Street Chevy Chase, MD 20815 Bill Bonk Neil Swiacki