1. Created by BM|DESIGN|ER Outdoor App Users Advertisers Developers Core Team

2. Created by BM|DESIGN|ER PARTNERS Sportsman's Warehouse Boy Scouts of America REI North Face VALUE PROPOSITION Open API Search Social Graph Data Targeted Product Placement Valued Identity CUSTOMERS Outdoor Enthusiast Third-Part Platforms / Apps Mobile Users Outdoor Retailers / Manufactures Web Users KEY ACTIVITIES Agile Development Practices RELATIONSHIPS Automated Mass Customized KEY RESOURCES Developers Servers Super Users DISTRIBUTION & ACQUISITION CHANNELS iOS App Android App Open API Facebook Connect Foursquare API Web Search COST STRUCTURE Developers Servers Email Data Magazine/Web REVENUE STREAMS / PRICING Retargeting Placement Custom Product Feeds Mobile App Mapped Location Feed Data Insights

3. Created by BM|DESIGN|ER PARTNERS Boy Scouts of America VALUE PROPOSITION Open API Search Social Graph Targeted Product Placement Valued Identity CUSTOMERS Outdoor Enthusiast Third-Part Platforms / Apps Mobile Users Web Users KEY ACTIVITIESRELATIONSHIPS Automated Mass Customized KEY RESOURCES Super Users DISTRIBUTION & ACQUISITION CHANNELS iOS App Android App Open API Facebook Connect Foursquare API Web Search COST STRUCTURE Email Data Magazine/Web REVENUE STREAMS / PRICING Mobile App

4. Created by BM|DESIGN|ER PARTNERS Sportsman's Warehouse REI North Face VALUE PROPOSITION Data Targeted Product Placement CUSTOMERS Outdoor Retailers / Manufactures KEY ACTIVITIESRELATIONSHIPS Automated Mass Customized KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS iOS App Android App Web COST STRUCTURE REVENUE STREAMS / PRICING Retargeting Placement Custom Product Feeds Mapped Location Feed Data Insights

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Open API Data CUSTOMERS Third-Part Platforms / Apps KEY ACTIVITIESRELATIONSHIPS Automated Mass Customized KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS iOS App Android App Open API Web COST STRUCTURE REVENUE STREAMS / PRICING

6. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES Agile Development Practices RELATIONSHIPS KEY RESOURCES Developers Servers DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Developers Servers REVENUE STREAMS / PRICING