1. Social Media for Grassroots Advocacy June 22, 2012 A presentation to People First of Nevada by Marcia O'Malley

2. What you will learn…  What Social Media is and why you should care  5 Steps to building an advocacy campaign  4 ways to use the Internet and social media  How to use online “action centers” 2 © 2012 Mindful Media Services

3. What is social media and why is it important to an advocacy campaign? 3 © 2012 Mindful Media Services

4. Websites and Blogs © 2012 Mindful Media Services4

5. Multimedia and Video Chatting © 2012 Mindful Media Services5

6. Social Networks © 2012 Mindful Media Services6

7. Live Streaming and Livecasting © 2012 Mindful Media Services7

8. Social Gaming © 2012 Mindful Media Services8

9. In 60 Seconds...  48 hours of content is uploaded on YouTube  1,500 blog messages are posted  168 million emails are sent 9 © 2012 Mindful Media Services

10. In 60 Seconds...  79,364 wall posts are made on Facebook  100+ new accounts are set up on LinkedIn  98,000 tweets are made on Twitter 10 © 2012 Mindful Media Services

11. 5 Steps in Building an Advocacy Campaign 1. Create social media accounts 2. Identify your message 3. Choose a strategy 4. Build social networks & integrate with other communications 5. Maintain your presence 11 © 2012 Mindful Media Services

12. 5 Steps in Building an Advocacy Campaign 1. Create social media accounts Facebook: www.facebook.com/PeopleFirstofNevadawww.facebook.com/PeopleFirstofNevada Website: www.peoplefirstofnevada.orgwww.peoplefirstofnevada.org YouTube: www.youtube.com/user/PeopleFirstofNevada/videos www.youtube.com/user/PeopleFirstofNevada/videos 12 © 2012 Mindful Media Services

13. 5 Steps in Building an Advocacy Campaign 2. Identify your message mes·sage [mes-ij] Noun 1. a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 13 © 2012 Mindful Media Services

14. 5 Steps in Building an Advocacy Campaign 3. Define a strategy  Blogs and Microblogs  WordPress  Twitter  Social Networking  Facebook  Pinterest  Multi Media  YouTube 14 © 2012 Mindful Media Services

15. 5 Steps in Building an Advocacy Campaign 4. Build social networks & integrate with other communications 15 © 2012 Mindful Media Services

16. 5 Steps in Building an Advocacy Campaign 5. Maintain your presence 16 © 2012 Mindful Media Services

17. 4 Ways to IMMEDIATELY use the Internet and social media 1. Identify who your state legislators are and get information about them: Who is my legislator? http://www.leg.state.nv.us/http://www.leg.state.nv.us/ 2. Friend your elected official on FacebookFacebook 3. Follow them on Twitter or their blogTwitter 4. Search for your elected official on LinkedInLinkedIn 17 © 2012 Mindful Media Services

18. The Arc’s Action Center http://capwiz.com/thearc/home/ 1. Elected Officials 2. Issues and Legislation 3. Action Alerts 4. Elections and Candidates 5. Media Guide 18 © 2012 Mindful Media Services

19. Family Voices Take Action Page http://www.familyvoices.org/action/advocate 1. Write your representative 2. Share your story 3. Keep Informed 19 © 2012 Mindful Media Services

20. TASH Blog http://tash.org/blog 20 © 2012 Mindful Media Services

21. Congress.org Join the Conversation  21 © 2012 Mindful Media Services

22. Disability.gov Website 22 © 2012 Mindful Media Services

23. Contact Me marcia@mindfulmediaservices.com 775-338-5485 P.O. Box 34624 Reno, NV 89533 facebook.com/MindfulMediaServices @MarciaOMalley@MarciaOMalley www.mindfulmediaservices.comwww.mindfulmediaservices.com http://linkd.in/KKIg7rhttp://linkd.in/KKIg7r 23 © 2012 Mindful Media Services