1. 1 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THERE ARE SOME GREAT EXAMPLES…

2. 2 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BEZOS LATEST INNOVATION: A CHEAPER iPAD

3. 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THE AVERAGE PRICE OF iPADS NOSEDIVES

4. 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. STOP CALLING iPADS MOBILE DEVICES

5. 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MANY THINK THAT… Size of company 50-100100-500 500-1000 Propensity to outsource Complexity of needs 48% 30% 15% Managed Dedicated Service SaaS Service Source: T-Systems 2009 Larger companies are not inclined to SaaS

6. 6 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. QUALITY OF SERVICE IS QUALITY OF EXPERIENCE Telecom Amazon 8.76 hours 99.9% Google 99.95% 4.38 hours 99.999% 5.26 min

7. 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FUTURE VIDEO AND THE 7-38-55 RULE Verbal: Words, what you say (7%) Vocal tone of voice, how you say them (38%) Visual: Gaze, facial expression, body language (55%)

8. 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SOMEBODY’S WATCHING ME… SERVICE PROVIDER80% OTT PLAYER 84% END USER DEVICE84%

9. 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.