1. Barbara Packer-Muti, EdD Candace H. Lacey, PhD Jennifer Reeves, PhD

2. SAC Accreditation Quality Enhancement Plan Constituent Survey

3.  Modality ◦ mail, phone, web-based  Cost  Survey Fatigue  Bias ◦ Respondents self-selection  Response Rates ◦ Impact reliability and validity of results  Findings ◦ can you generalize? Challenges for Survey Researchers

4. “I Believe in NSU”  Three Year Partnership with Gallup ◦ 2007 – 2009  Web-based survey ◦ Assessment was available for 2 weeks. ◦ Pre-note (invitation) and 3 reminders!

5. ◦ Employees (faculty, staff, and administrators) 4500+ ◦ Students 28,000+ ◦ Alumni 58,000+ Engaged Not Engaged Actively Disengaged

6. Strategies (e= employees; s=students; a= alumni)  SharkBytes (E, S)  The Current (E, S)  Blast Emails (E, S, A)  Radio (E, S)  Banners/Posters (E, S, A)  Face-to-face meetings (E, S)  Web Icon – Web Page (E, S)  SharkTube (E, S, A)  SharkLink/WebCt (E,S)  Social Media Sites  Unit-Specific http://www.nova.edu/believe/index.html

7. Incentives and Rewards  Raffles and the State of Florida  Pizza Parties ◦ For employees with 80%+ participation rates  Daily updates ◦ To deans and vice-presidents  Incentive prizes ◦ Students ◦ Employees

8. 200720082009 Employees 80% 2,788/3,493 70% 2,964/4,212 77% 3,322/4,323 Students 21% 5,963/28,156 17% 4,472/26,161 %/%/ Alumni 7% 1,384/20,985 5% 2,447/50,010 5% 2,710/59,625 Participation Rates

9. Lessons Learned  Branding the campaign (name change)  Web site development  Individual employee incentives  Institutionalizing the assessment  Improvements to the alumni database  Executive Summaries available to all  Town Hall Meetings (president)

10. Contact Information Barbara Packer-Muti, EdD packerb@nova.edu Candace Lacey, PhD lacey@nova.edu Jennifer Reeves, PhD jennreev@nova.edu http://www.nova.edu/believe/index.html Building an Engaged Campus