1. By: Jeff Bailey Kyle Hardwick

2.  Jay Z & Beyoncé to trademark baby’s name  Plan to reserve for various lines of baby products like diaper bags, carriages, and cosmetics  Jay Z & Beyoncé have a big influence in the market in terms of trends  Good business?

3.  Others seeking Blue Ivy trademark as well  Recognition of potential market for Blue Ivy baby products  Denied  Protection vs. business

4.  Blue Ivy already trademarked

5.  Do you think celebrities will adopt this innovative idea?  “Trendy”  Is it something you would do if you were them?

6.  http://www.huffingtonpost.com/pamela-redmond- satran/blue-ivy- trademark_b_1277254.html?ref=blue-ivy-carter http://www.huffingtonpost.com/pamela-redmond- satran/blue-ivy- trademark_b_1277254.html?ref=blue-ivy-carter  http://www.ontheredcarpet.com/Blue-Ivy-Carters- mother-Beyonce-wants-to-trademark-babys- name/8535993 http://www.ontheredcarpet.com/Blue-Ivy-Carters- mother-Beyonce-wants-to-trademark-babys- name/8535993  http://www.blueivyonline.com/page/page/4056005. htm http://www.blueivyonline.com/page/page/4056005. htm