1. Mary Ledbetter, Systems Sales Engineer

2. What is a Data Warehouse, really? Operational systems - not designed for Analysis Complex and slow for Analytical queries Can impact performance while being queried.

3. Operational SystemsData Warehousing Systems high-volume transaction processing with minimal back- end reporting. high-volume analytical processing (i.e. OLAP) and often elaborate report generation. process-orientedsubject-oriented concerned with current data.concerned with historical data. Data updated regularly according to need. Data non-volatile, new data may be added regularly, but once loaded, the data is rarely changed and read-only. optimized to perform fast inserts and updates of relatively small volumes of data. optimized to perform fast retrievals of relatively large volumes of data. application-specific, resulting in a multitude of partially integrated systems (e.g. billing data is not integrated with payroll data). integrated at a layer above the application layer, avoiding data redundancy problems. require a non-trivial level of computing skills amongst the end-user community. appeal to an end-user community with a wide range of computing skills, from novice to expert users. What is a Data Warehouse, really?

5. Dimensional Design – the De Facto Standard WhereScape RED builds detailed, dimensional Data Warehouses directly from Operational Systems – quickly and cheaply, from Data Source to OLAP cube

6.  Conceived, Evolved and Developed by and for Technologists  Builds and Manages Dimensional Data Warehouses FAST (SQL)  Promotes Iterative Development from its Core – Shared Understanding  Mature Software – over 10 years of proven Successes – 400+ Customers  Results in Business Rules and Processes in one place….. What is WhereScape RED?

7. Where RED fits

8. WhereScape RED Technical Architecture

9. WhereScape RED Object types

10. Value of WhereScape RED  Productivity – Build Fast with Less Risk  Manageability – Low TCO to Develop, Change and Support  Supportability – Consistent and Fully Documented

11. What does this mean to SQL Server Users?  Key ingredient to Microsoft SQL Server Fast Track Data Warehouse 3.0  Leverage what Microsoft SQL Server does Best – Native SSIS integration  Enhance the Power of the Microsoft Stack - Integrated SSAS Cube Development, Workflow, SSRS